Stories by David Yockelson

Global Stories

Written by David Yockelson

Tips for tech providers - benefits and value statements aren't the same thing

Competing in today's tech market means understanding the value your product delivers to customers, not just its features.

By David Yockelson • 3 min read • Mon, 20th Feb 2017

Microsoft

Cloud marketplaces: The death knell for resellers?

There will be less need for middlemen, resellers in particular. Cloud platforms and marketplaces eliminate geographical issues...

By David Yockelson • 3 min read • Wed, 25th Jan 2017

Hyperscale

What is the future of sales without sellers?

There is one startling development that is in its very early stages but is poised to make a huge impact across the industry.

By David Yockelson • 3 min read • Thu, 1st Dec 2016

Mobility

How big acquisitions represent buying into disruption

The Softbank acquisition of ARM Holdings and the Unilever acquisition of Dollar Shave Club signify prospective acquirers buying into disruption.

By David Yockelson • 2 min read • Mon, 25th Jul 2016

Gaming

Early lessons from Pokemon Go

Pokemon Go has brought augmented reality to the masses, revealing the potential for brands to take advantage of the craze.

By David Yockelson • 3 min read • Thu, 14th Jul 2016

Partner Programmes

Expert advice: Vision vs Strategy

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

By David Yockelson • 2 min read • Mon, 20th Jun 2016

Opinion

Channel highlights from Gartner's technology and innovation conference

Channels and ecosystems are crucial as providers navigate the digital transformation at Gartner's conference; VCs and PE firms remain undeterred by market woes.

By David Yockelson • 1 min read • Fri, 10th Jun 2016