Adobe Experience Cloud Stories

Australian Stories

Adobe Experience Cloud stories

Adobe partners with Adelaide Uni to transform student experience

Adobe has partnered with Adelaide University to enhance the digital experience for students, aiming for a personalised journey ahead of its 2026 opening.

By Melania Watson • 3 min read • Wed, 13th Nov 2024

Global Stories

Adobe Experience Cloud stories

Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Thu, 23rd Apr 2026

Digital Transformation

Cognizant & Adobe deepen AI pact on content at scale

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

By Sofiah Nichole Salivio • 4 min read • Sat, 31st Jan 2026

Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025

Digital Transformation

MHP & Adobe partner to advance AI-powered customer journeys

MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025

Unified Communications

Capgemini & Anchora among winners at 2025 Adobe ANZ Partner Awards

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

By Sean Mitchell • 3 min read • Thu, 17th Jul 2025

Data Analytics

Adobe introduces new AI capabilities in Experience Cloud

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Marketing Technologies

Elastic appoints Jeremy Pell as ANZ area vice president

Elastic has appointed Jeremy Pell as Area Vice President for Australia and New Zealand, aiming to boost growth and customer satisfaction in a competitive market.

By Moritz Florian • 2 min read • Wed, 12th Feb 2025

Marketing Technologies

Adobe unveils tools for AI-driven content in Experience Cloud

Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.

By Kaleah Salmon • 3 min read • Tue, 17th Sep 2024

Enterprise Content Management

Adobe launches Content Hub integrated with Experience Manager

Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.

By Sean Mitchell • 3 min read • Fri, 28th Jun 2024

Customer Experience

Adobe introduces AEP AI Assistant to boost enterprise productivity

Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.

By Sean Mitchell • 3 min read • Fri, 7th Jun 2024

Data Analytics

Australia, NZ brands scoop Adobe Experience Maker Awards

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024

Customer Experience

Adobe enhances Experience Cloud for optimised customer engagement

Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

By Tom Raynel • 3 min read • Wed, 27th Mar 2024

Unified Communications

Adobe & Microsoft unveil AI-powered tools for marketers

Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

By Tom Raynel • 2 min read • Wed, 27th Mar 2024

Marketing Technologies

Adobe unveils AI advancements for centralised customer data

Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024

Marketing Technologies

Adobe unveils AI innovations to transform content supply chain

Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024

Marketing Technologies

Adobe & Henkel extend partnership for AI-driven automation

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

By Tom Raynel • 2 min read • Tue, 26th Mar 2024