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Virgin Australia speeds marketing with Adobe tools overhaul

Virgin Australia shifts to self-serve Adobe tools, boosting marketing output 40% and cutting design bottlenecks across the airline.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026

Global Stories

Adobe Stock stories

Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Last month

Data Analytics

Adobe adds AI tools to Acrobat for slides & podcasts

Adobe folds new generative AI into Acrobat Studio, auto-making slide decks, chat-edited PDFs and podcast-style summaries from documents.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 22nd Jan 2026

Marketing Technologies

Adobe boosts AI video tools & unveils USD $10m fund

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

By Sean Mitchell • 4 min read • Wed, 21st Jan 2026

Marketing Technologies

Adobe debuts free Photoshop Android beta with AI tools & layers

Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.

By Sean Mitchell • 4 min read • Wed, 4th Jun 2025

Marketing Technologies

Adobe launches Photoshop app for iPhone, Android soon

Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.

By Melania Watson • 3 min read • Wed, 26th Feb 2025

Marketing Technologies

Adobe reveals AI-powered Photoshop & Premiere Elements 2025

Adobe launches Photoshop Elements and Premiere Elements 2025, integrating advanced AI features to simplify photo and video editing with enhanced, intuitive tools.

By Imee Dequito • 3 min read • Wed, 2nd Oct 2024

Marketing Technologies

Studio Rx boosts production with Adobe Firefly custom AI models

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

By Imee Dequito • 3 min read • Thu, 1st Aug 2024

Marketing Technologies

Adobe & TikTok partner to streamline content creation

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024

Marketing Technologies

Adobe Firefly unveils Structure Reference for enhanced GenAI control

Adobe Firefly's game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.

By Imee Dequito • 3 min read • Wed, 27th Mar 2024

Marketing Technologies

New TikTok & Adobe Express integration streamlines video creation

TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.

By Sean Mitchell • 3 min read • Wed, 14th Feb 2024