FutureFive Australia - Consumer technology news from the future

Australian Stories

Nine deepens Mantis ad tech deal with app expansion
Marketing Technologies

Nine deepens Mantis ad tech deal with app expansion

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026

Global Stories

Global Advertising Technologies (Adtech) stories

Principal media buying expands amid budget pressure
Marketing Technologies

Principal media buying expands amid budget pressure

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

By Karen Joy Bacudo • 4 min read • Thu, 29th Jan 2026
Amperity unveils tool to monetise first-party data
Data Protection

Amperity unveils tool to monetise first-party data

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

By Mark Tarre • 3 min read • Fri, 23rd Jan 2026
YouTube sets 2026 agenda on creators, kids & AI tools
Marketing Technologies

YouTube sets 2026 agenda on creators, kids & AI tools

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

By Sofiah Nichole Salivio • 5 min read • Thu, 22nd Jan 2026
Marketers' AI ambitions stall amid fragmented ad stacks
Data Analytics

Marketers' AI ambitions stall amid fragmented ad stacks

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
Rakuten drops Honey extension amid affiliate fraud row
Marketing Technologies

Rakuten drops Honey extension amid affiliate fraud row

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

By Mark Tarre • 5 min read • Wed, 21st Jan 2026
OpenAI to test ads as ChatGPT Go expands across US
Software-as-a-Service

OpenAI to test ads as ChatGPT Go expands across US

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.

By Mark Tarre • 4 min read • Tue, 20th Jan 2026
NZ jobs grow but hours, tech roles & pay all slide
Marketing Technologies

NZ jobs grow but hours, tech roles & pay all slide

NZ adds more jobs but works fewer hours as high-paid tech roles, casual shifts and young workers' pay all slide, new data shows.

By Sofiah Nichole Salivio • 5 min read • Wed, 14th Jan 2026
AI agents to reshape retail, squeeze SaaS & ad spend
Customer Experience

AI agents to reshape retail, squeeze SaaS & ad spend

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026
Qantas tops System1 ranking of Australia's funniest ads
Marketing Technologies

Qantas tops System1 ranking of Australia's funniest ads

Qantas has topped System1's first annual ranking of Australia's funniest TV ads, ahead of Australian Lamb, AAMI and a strong auto line-up.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 12th Jan 2026
Criteo outlines agentic AI's next phase in eCommerce
Marketing Technologies

Criteo outlines agentic AI's next phase in eCommerce

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026

Stories from Other Regions

Anonymised unveils Audience Lift to boost ad targeting
Marketing Technologies

Anonymised unveils Audience Lift to boost ad targeting

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026
Gen warns of soaring online scams targeting Kiwis in Q4
Mobile Device Management

Gen warns of soaring online scams targeting Kiwis in Q4

New Zealand faces a 271% jump in fake shop scams as criminals exploit routine clicks, QR scans and DIY guides to trick online shoppers.

By Karen Joy Bacudo • 4 min read • Thu, 22nd Jan 2026
Fred. Olsen unveils AI 'digital twin' cruise campaign
Customer Experience

Fred. Olsen unveils AI 'digital twin' cruise campaign

Fred. Olsen launches 'Hybrid AI' cruise campaign built around what partners call the world's largest AI digital twin of a single ship.

By Karen Joy Bacudo • 5 min read • Fri, 16th Jan 2026
Fred. Olsen unveils AI-led cruise ads with digital twin
Marketing Technologies

Fred. Olsen unveils AI-led cruise ads with digital twin

Fred. Olsen debuts AI-powered cruise campaign built around a vast digital twin ship, blending live action, CGI and generative tools.

By Kaleah Salmon • 4 min read • Fri, 16th Jan 2026
adjoe & LINE partner on Playtime gaming rewards in Taiwan
Gaming

adjoe & LINE partner on Playtime gaming rewards in Taiwan

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 13th Jan 2026
OpenAI backs California ballot bid on youth AI safety
Data Protection

OpenAI backs California ballot bid on youth AI safety

OpenAI backs a new California ballot measure with child-safety group Common Sense Media to impose strict rules on youth use of AI chatbots.

By Mark Tarre • 4 min read • Tue, 13th Jan 2026