Advertising Technologies (Adtech) stories - Page 20

Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.

Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.

Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.

Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.

Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe's 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.