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Advertising Technologies (Adtech) stories

Petbarn introduces 'PetAds' media network for pet lovers
Customer Experience

Petbarn introduces 'PetAds' media network for pet lovers

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025
Qsic secures USD $25m to expand AI audio platform and enter new markets
Customer Experience

Qsic secures USD $25m to expand AI audio platform and enter new markets

Qsic has raised USD $25 million in Series B funding to enhance its AI-driven audio platform, aiming to expand its retail operations and boost its market presence.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025
Springboards launches AI tool for creative advertising
Unified Communications

Springboards launches AI tool for creative advertising

Springboards has launched its AI platform to support creative professionals in advertising, securing $5 million from Blackbird Ventures and backing from over 120 agencies.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025
Black Pearl Group launches Bebop, AI sales platform
Data Analytics

Black Pearl Group launches Bebop, AI sales platform

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

By Melania Watson • 3 min read • Fri, 14th Feb 2025
Facebook faces decline among UK's younger users
Data Protection

Facebook faces decline among UK's younger users

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.

By Melania Watson • 2 min read • Thu, 13th Feb 2025
Hologram Media unveils nationwide 3D ad network in malls
Network Infrastructure

Hologram Media unveils nationwide 3D ad network in malls

Hologram Media Network has launched the first continuous holographic advertising network across 30 malls, featuring interactive experiences like Sonic the Hedgehog 3.

By Catherine Knowles • 3 min read • Thu, 6th Feb 2025
Aussies favour privacy-friendly contextual advertising
Data Protection

Aussies favour privacy-friendly contextual advertising

New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Full-funnel strategies boost ecommerce conversion rates 38%
Marketing Technologies

Full-funnel strategies boost ecommerce conversion rates 38%

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Power Digital launches fusepoint to aid mid-market brands
Data Analytics

Power Digital launches fusepoint to aid mid-market brands

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Yahoo DSP pioneers IAB Tech Lab data transparency labels
Marketing Technologies

Yahoo DSP pioneers IAB Tech Lab data transparency labels

Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.

By Kaleah Salmon • 2 min read • Mon, 3rd Feb 2025
Shirofune integrates LinkedIn Ads into ad platform suite
DevOps

Shirofune integrates LinkedIn Ads into ad platform suite

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

By Catherine Knowles • 3 min read • Wed, 29th Jan 2025
Equativ updates Maestro platform for better ad management
Marketing Technologies

Equativ updates Maestro platform for better ad management

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025
Top trends shaping retail media to reach USD $179.5bn
Marketing Technologies

Top trends shaping retail media to reach USD $179.5bn

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

By Shannon Williams • 3 min read • Mon, 27th Jan 2025
Zitcha & Marketplacer join forces to transform eCommerce
Customer Experience

Zitcha & Marketplacer join forces to transform eCommerce

Retail media platform Zitcha has partnered with Marketplacer to integrate retail media and marketplace technologies, enhancing the eCommerce landscape for retailers and consumers.

By Kaleah Salmon • 3 min read • Tue, 14th Jan 2025

Stories from Other Regions

Advertising Technologies (Adtech) stories

Adjoe expands into APAC with new offices & leadership
Gaming

Adjoe expands into APAC with new offices & leadership

Hamburg-based adjoe has launched new offices in Singapore and Tokyo, marking its ambitious entry into the Asia-Pacific market following a EUR €100 million funding round.

By Kaleah Salmon • 3 min read • Mon, 17th Feb 2025
Kantar reveals rise in UK ad-supported streaming tiers
Marketing Technologies

Kantar reveals rise in UK ad-supported streaming tiers

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.

By Catherine Knowles • 3 min read • Fri, 31st Jan 2025
T-Mobile acquires Vistar to revolutionise DOOH sector
Marketing Technologies

T-Mobile acquires Vistar to revolutionise DOOH sector

T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.

By Catherine Knowles • 3 min read • Wed, 22nd Jan 2025
SplitMetrics appoints Hallahan & de Vries to key roles
Marketing Technologies

SplitMetrics appoints Hallahan & de Vries to key roles

SplitMetrics has appointed former Meta and Google executive Eoin Hallahan as its new Chief Revenue Officer, aiming to enhance growth and innovation.

By Imee Dequito • 3 min read • Tue, 14th Jan 2025