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Australian marketers face hurdles in adapting to Privacy Act reforms
Digital Transformation

Australian marketers face hurdles in adapting to Privacy Act reforms

Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.

By Sean Mitchell • 3 min read • Thu, 6th Jun 2024
Appdome launches SDKProtect to secure mobile development
Endpoint Protection

Appdome launches SDKProtect to secure mobile development

Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.

By Imee Dequito • 3 min read • Wed, 5th Jun 2024
Digital content and the race to win 'audience attention'
Marketing Technologies

Digital content and the race to win 'audience attention'

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

By Alexandra Gregory • 3 min read • Wed, 5th Jun 2024
Maddie Basso appointed Yahoo Australia's Head of Commercial
Marketing Technologies

Maddie Basso appointed Yahoo Australia's Head of Commercial

Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.

By Imee Dequito • 3 min read • Mon, 3rd Jun 2024
Doohly appoints Adam Rowe to drive DOOH innovation & growth
Network Infrastructure

Doohly appoints Adam Rowe to drive DOOH innovation & growth

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

By Imee Dequito • 3 min read • Thu, 30th May 2024
GumGum names Niall Hogan as JAPAC General Manager
Marketing Technologies

GumGum names Niall Hogan as JAPAC General Manager

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

By Imee Dequito • 3 min read • Wed, 29th May 2024
Google unveils major AI enhancements at Marketing Live 2024
Data Analytics

Google unveils major AI enhancements at Marketing Live 2024

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

By Sean Mitchell • 4 min read • Thu, 23rd May 2024
Topsort launches groundbreaking low-code retail media system
Marketing Technologies

Topsort launches groundbreaking low-code retail media system

Topsort launches a revolutionary low-code system, drastically cutting retail media integration time from months to just one hour, transforming the industry landscape.

By Kaleah Salmon • 3 min read • Thu, 23rd May 2024
Vudoo & News Corp Australia win Bronze at WARC Awards
Marketing Technologies

Vudoo & News Corp Australia win Bronze at WARC Awards

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

By Sean Mitchell • 2 min read • Wed, 22nd May 2024
Customer Catalyst launched to help tech marketers with video content
Data Analytics

Customer Catalyst launched to help tech marketers with video content

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

By Imee Dequito • 3 min read • Wed, 22nd May 2024
DoubleVerify report highlights strengths & weaknesses of RMNs
Marketing Technologies

DoubleVerify report highlights strengths & weaknesses of RMNs

DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

By Sean Mitchell • 2 min read • Wed, 22nd May 2024
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Marketing Technologies

Nexxen chooses Stagwell for audience discovery & consumer insights solution

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

By Sean Mitchell • 3 min read • Mon, 20th May 2024
Vudoo partners with AWS to revolutionise shoppable video tech
Unified Communications

Vudoo partners with AWS to revolutionise shoppable video tech

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

By Sean Mitchell • 2 min read • Mon, 20th May 2024
Zitcha names Josh Forsyth as APAC sales lead amid expansion
Digital Signage

Zitcha names Josh Forsyth as APAC sales lead amid expansion

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.

By Imee Dequito • 3 min read • Mon, 20th May 2024
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Marketing Technologies

Stitch boosts Sanderson's Omokoroa Country Club with huge ROI

Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.

By Sean Mitchell • 2 min read • Mon, 20th May 2024
Channel Factory expands team across Australia & New Zealand
Marketing Technologies

Channel Factory expands team across Australia & New Zealand

Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.

By Imee Dequito • 3 min read • Thu, 16th May 2024
Zitcha & Venvee to revolutionise in-store media measurement
Digital Signage

Zitcha & Venvee to revolutionise in-store media measurement

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

By Sean Mitchell • 3 min read • Wed, 15th May 2024

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