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Advertising Technologies (Adtech) stories

Wellington adtech firm Postr goes global
Unified Communications

Wellington adtech firm Postr goes global

Wellington's adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.

By Sara Barker • 3 min read • Thu, 20th Sep 2018
Adobe brings analytics to paid search campaigns with new integrations
Data Analytics

Adobe brings analytics to paid search campaigns with new integrations

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

By Patrick Martlew • 3 min read • Fri, 18th May 2018
Online retail giant's Australia launch shakes local market
Marketing Technologies

Online retail giant's Australia launch shakes local market

Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.

By Julia Gabel • 2 min read • Tue, 1st May 2018
Report: Is social media marketing worth the hype?
Data Analytics

Report: Is social media marketing worth the hype?

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

By Julia Gabel • 2 min read • Mon, 23rd Apr 2018
New cybersecurity export strategy from UK govt to bolster global defences
Marketing Technologies

New cybersecurity export strategy from UK govt to bolster global defences

The UK government today announced the launch of a new strategy to support the export of the nation's cybersecurity technologies.

By Ashton Young • 3 min read • Tue, 27th Mar 2018
NEXT brings practical advice and bold ideas to IT industry leaders
Converged Infrastructure

NEXT brings practical advice and bold ideas to IT industry leaders

Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.

By Kai Ping Lew • 2 min read • Tue, 5th Dec 2017
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Digital Signage

Adobe Advertising Cloud announces new mobile app, digital audio capabilities

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

By Kai Ping Lew • 3 min read • Thu, 26th Oct 2017
Blockchain startup BitClave wants to change the search engine game
Digital Signage

Blockchain startup BitClave wants to change the search engine game

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

By Kai Ping Lew • 3 min read • Thu, 31st Aug 2017
Marketers need to catch up with changes in media consumption trends – Adobe
Marketing Technologies

Marketers need to catch up with changes in media consumption trends – Adobe

Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.

By Kai Ping Lew • 3 min read • Thu, 25th May 2017
Advertising about to get a whole lot more targeted with new partnership
Marketing Technologies

Advertising about to get a whole lot more targeted with new partnership

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

By Ashton Young • 2 min read • Mon, 15th May 2017
Adobe launches Experience cloud; announces collaboration with Microsoft
Data Analytics

Adobe launches Experience cloud; announces collaboration with Microsoft

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

By Sara Barker • 3 min read • Mon, 3rd Apr 2017
New year, new you? How to get your business in the spotlight
Marketing Technologies

New year, new you? How to get your business in the spotlight

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

By Ashton Young • 3 min read • Wed, 25th Jan 2017
An app for ads on your phone? Kiwi company spreads its wings
Marketing Technologies

An app for ads on your phone? Kiwi company spreads its wings

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

By Ashton Young • 3 min read • Tue, 17th Jan 2017
Pure SEO helping businesses climb the ladder of search results
Marketing Technologies

Pure SEO helping businesses climb the ladder of search results

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

By Ashton Young • 3 min read • Tue, 17th Jan 2017

Stories from Other Regions

Advertising Technologies (Adtech) stories

BNZ's 'bank of you' ad gets a little too personal
Marketing Technologies

BNZ's 'bank of you' ad gets a little too personal

BNZ's 'Bank of You' ad, using personal names from TVNZ OnDemand accounts, sparks privacy debates, leading to a review of TVNZ's Privacy Policy.

By Sean Mitchell • 3 min read • Mon, 22nd Jan 2018
Luck running out for Kiwi companies using Facebook for free
Marketing Technologies

Luck running out for Kiwi companies using Facebook for free

Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.

By Julia Gabel • 3 min read • Mon, 13th Nov 2017
Gamers, forget your enemies because burgers are now targeting you
Gaming

Gamers, forget your enemies because burgers are now targeting you

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.

By Ashton Young • 3 min read • Fri, 18th Aug 2017
Kiwi digital agency roars at Cannes Lions
Marketing Technologies

Kiwi digital agency roars at Cannes Lions

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.

By Kai Ping Lew • 2 min read • Mon, 26th Jun 2017