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Advertising Technologies (Adtech) stories

YouTube turns five
Marketing Technologies

YouTube turns five

YouTube celebrates its fifth anniversary with over two billion daily views; Co-Founder Chad Hurley sees vast growth potential ahead for the video platform.

By Staff Writer • 3 min read • Tue, 18th May 2010
Free media won't work
Storage

Free media won't work

If you enjoy online media, such as music and video, chances are you'll be paying for it in the near future if you want the quality stuff.

By Staff Writer • 3 min read • Sat, 1st May 2010
Murdoch declares war on Google
Unified Communications

Murdoch declares war on Google

Unless a foolproof way is found of generating revenue from online news, the future of journalism itself is under threat.

By Staff Writer • 3 min read • Fri, 1st Jan 2010
Murdoch to remove online content from Google
Marketing Technologies

Murdoch to remove online content from Google

Rupert Murdoch plans to remove News Corp content from Google searches, making it exclusive to paying subscribers amid claims that Google is 'stealing' stories.

By Staff Writer • 2 min read • Wed, 11th Nov 2009
Telcos best and worst in Ad Awards
Unified Communications

Telcos best and worst in Ad Awards

2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.

By Staff Writer • 1 min read • Wed, 30th Sep 2009
Saving the brand
Marketing Technologies

Saving the brand

SAP provides tips on surviving recession: streamline processes, maintain customer relationships, invest wisely, and consider using ERP systems.

By Staff Writer • 4 min read • Fri, 1st May 2009

Stories from Other Regions

Advertising Technologies (Adtech) stories

Marketing 'migrates' to mobile
Marketing Technologies

Marketing 'migrates' to mobile

NZ-based mobile marketing firm TXT2GET celebrates its 1,000th campaign, crediting cloud services for a 100% YoY growth in New Zealand.

By Staff Writer • 1 min read • Tue, 29th Jun 2010
NZ tree house wins at 2010 Webbys
Unified Communications

NZ tree house wins at 2010 Webbys

Everything that's wonderful and weird about the internet was decided recently at the 14th annual Webby Awards –.

By Staff Writer • 2 min read • Tue, 1st Jun 2010
THE COST OF CHURN
Marketing Technologies

THE COST OF CHURN

With 67% of IT workers eyeing a job change in 2010, the cost of turnover for companies could skyrocket, impacting business productivity and finances.

By Staff Writer • 5 min read • Mon, 1st Mar 2010
Behind The Passenger
Unified Communications

Behind The Passenger

Iggy Pop collaborates with nine New Zealand musicians from his Miami studio using Skype, demonstrating the power of Orcon's broadband.

By Chris Leggett • 5 min read • Fri, 1st Jan 2010
If the job exists...
Marketing Technologies

If the job exists...

SEEK launches new campaign in NZ featuring profiles of people with unusual jobs to bring the largest audience of jobseekers.

By Staff Writer • 1 min read • Mon, 12th Oct 2009
Five steps to re-branding
Marketing Technologies

Five steps to re-branding

Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.

By Staff Writer • 9 min read • Fri, 1st Aug 2008
Get your business on the map
Marketing Technologies

Get your business on the map

Adapting to change and embracing technology has been key to the ongoing success of Wises which is now into its 125th year of business in New Zealand.

By Staff Writer • 2 min read • Sun, 1st Oct 2006