Advertising Technologies (Adtech) stories - Page 7

AdUnion, a Melbourne-based agency specialising in streaming media, has secured top spots on three major Australian growth lists in 2025.

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

JobElephant launches JobStats, a dashboard offering real-time recruitment analytics to improve hiring efficiency and optimise advertising spend.

ETB Technologies sees 33% rise in GPU sales revenue, driven by AI and mixed reality markets boosting demand across multiple industries.

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.

Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

Priceline Pharmacy partners with Zitcha to expand its retail media network, tapping into 9.5 million loyalty members with enhanced advertising solutions.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

Most Australians plan to cut festive spending in 2025, focusing mainly on gifts and food, as economic caution shapes their holiday priorities.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

Retailers are urged to boost Black Friday sales by using programmatic out-of-home ads, blending digital speed with real-world shopper impact and flexibility.

QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.

The Visual Media Association has launched its 2025 survey to benchmark Australia's AUD $15bn print, sign, packaging and visual media sector amid key government reviews.