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Black Friday Stories

Australian Stories

Black Friday stories

Australians to spend more this BFCM as AI shopping grows
Generative AI

Australians to spend more this BFCM as AI shopping grows

Rising price caution is not stopping Australians, with average BFCM spending set to hit AUD $346 as 62% plan to use AI shopping help.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Australian shoppers warm to AI for holiday shopping
Data Protection

Australian shoppers warm to AI for holiday shopping

Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.

By Raphael Veloso • 4 min read • Last month
First-time buyers drove Black Friday sales in Australia
Marketing Technologies

First-time buyers drove Black Friday sales in Australia

Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Peak has moved: Five ways Australian retailers can build a more agile supply chain
Digital Transformation

Peak has moved: Five ways Australian retailers can build a more agile supply chain

Australian retailers face higher costs and tighter margins as Black Friday demand spreads peak season earlier and makes supply chains harder to balance.

By Steve Blough • 8 min read • Last month
Amazon Australia hires 3,000 seasonal workers for Christmas
Human Capital Management

Amazon Australia hires 3,000 seasonal workers for Christmas

Higher online shopping demand will see Amazon Australia add 3,000 seasonal jobs nationwide, with most openings in New South Wales.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Global Stories

Black Friday stories

ANZ warns businesses of AI scams & impersonation fraud
Artificial Intelligence

ANZ warns businesses of AI scams & impersonation fraud

Businesses face growing risk from AI-driven fraud as ANZ says rushed seasonal trading can let scammers exploit weak payment controls.

By Karen Joy Bacudo • 4 min read • Last week
How AI is changing business planning
Digital Transformation

How AI is changing business planning

Better forecasting is becoming a competitive necessity as AI lets firms test thousands of scenarios to protect margins and respond faster to shocks.

By Steve Singer • 4 min read • Last month
The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully
Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Last month
LoyaltyLion launches Black Friday retail event on loyalty
Customer Experience

LoyaltyLion launches Black Friday retail event on loyalty

Research suggests Black Friday loyalty offers can turn one-off bargain hunters into repeat customers, with 54% open to joining programmes.

By Sofiah Nichole Salivio • 4 min read • Last month
Holiday shoppers turn to AI & cashback as inflation bites
Fintech

Holiday shoppers turn to AI & cashback as inflation bites

Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.

By Karen Joy Bacudo • 3 min read • Thu, 20th Aug 2026

Stories from Other Regions

Black Friday stories

UK shoppers use AI for holiday deals as uncertainty bites
Artificial Intelligence

UK shoppers use AI for holiday deals as uncertainty bites

Most UK consumers plan to keep festive spending steady, while AI use for price comparisons is gaining ground amid economic uncertainty.

By Karen Joy Bacudo • 4 min read • Yesterday
Diamond Logistics warns brands on peak season planning
Supply Chain

Diamond Logistics warns brands on peak season planning

Late planning could leave smaller online retailers facing higher delivery costs and scarce warehouse space during Black Friday and Christmas trading.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Classic Football Shirts' World Cup orders surge 101pc
eCommerce

Classic Football Shirts' World Cup orders surge 101pc

Automation helped the Hyde retailer dispatch record volumes as World Cup demand doubled orders and cut packing from minutes to seconds.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Generative AI lifts Canadian holiday email orders fourfold
Personalisation

Generative AI lifts Canadian holiday email orders fourfold

Canadian marketers saw generative AI emails deliver four times the order and conversion rates over the holiday peak, according to Mailchimp data.

By Raphael Veloso • 3 min read • Last week
US shoppers plan earlier holiday spending, PayPal says
Buy Now Pay Later

US shoppers plan earlier holiday spending, PayPal says

More than half of US consumers plan to shop before Thanksgiving as they hunt for deals, rewards and ways to stretch holiday budgets.

By Karen Joy Bacudo • 4 min read • This month
Ecommpay guide urges SMEs to test Black Friday checkout
Fintech

Ecommpay guide urges SMEs to test Black Friday checkout

Tighter margins and lower shopper participation mean checkout failures could cost SMEs sales this Black Friday, according to Ecommpay.

By Sofiah Nichole Salivio • 3 min read • Last month
Attentive launches AI Grow to boost email sign-ups
Customer Relationship Management

Attentive launches AI Grow to boost email sign-ups

Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 21st Aug 2026