FutureFive Australia - Consumer technology news from the future

Australian Stories

Branding stories

Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Amazon Ads rolls out AI video tool in Australia to help small businesses make Sponsored Brands clips at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian small business owners face succession cliff
Marketing

Australian small business owners face succession cliff

Australian small business owners nearing retirement are rushing to shore up branding and exit plans, with many lacking any documented handover.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.

By Lovan • 6 min read • Last month
Six Degrees rebrands with human-led hiring message
Human Capital Management

Six Degrees rebrands with human-led hiring message

Six Degrees refreshes its brand with a human-first recruitment message, arguing experienced consultants still matter more than automation in senior hiring.

By Mark Tarre • 4 min read • Last month

Global Stories

Branding stories

TechDay sets headshot standards for byline submissions
Digital Media

TechDay sets headshot standards for byline submissions

TechDay tightens byline headshot rules, requiring clear framing, clean backgrounds and professional attire for editorial contributors.

By Mark Tarre • 2 min read • Last week
Studio Graphene expands into Ireland with Tribe deal
DevOps

Studio Graphene expands into Ireland with Tribe deal

Studio Graphene expands in Ireland as it folds in Tribe Digital, adding Dublin presence and design expertise with Eoin McKenna in a lead role.

By Sofiah Nichole Salivio • 3 min read • Last month
Starburst launches AIDA assistant for governed data
Storage

Starburst launches AIDA assistant for governed data

Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.

By Joseph Gabriel Lagonsin • 4 min read • Last month
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

Flip names Amy McDonnell Chief Customer Officer and Lee Nadler Chief Marketing Officer as the voice AI firm accelerates growth after a USD $20 million Series A.

By Mark Tarre • 4 min read • Last month
AEM Networks rebrands amid growing AI testing demands
Network Infrastructure

AEM Networks rebrands amid growing AI testing demands

AEM Networks widens its test kit as AI-driven bandwidth, latency and audit pressures push the Singapore unit beyond cable certification into fibre and RF.

By Kaleah Salmon • 3 min read • Last month

Stories from Other Regions

Branding stories

Udora raises GBP £7.5m to expand UK gifting platform
Customer Experience

Udora raises GBP £7.5m to expand UK gifting platform

Udora secures GBP £7.5m to deepen UK expansion, as the rebranded gifting marketplace targets more local sellers and wider product lines.

By Karen Joy Bacudo • 4 min read • 6 days ago
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.

By Patrick Keenan • 4 min read • Last month
Adobe flags common fonts failing basic accessibility tests
Digital Transformation

Adobe flags common fonts failing basic accessibility tests

Adobe study finds Helvetica, Gill Sans and Arial flunk basic accessibility checks, as experts warn poor typography could expose UK employers to legal risk.

By Sofiah Nichole Salivio • 4 min read • Last month
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.

By Patrick Keenan • 3 min read • Last month
What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.

By Patrick Keenan • 4 min read • Last month
Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Advania names Sabrina Harris as UK Chief Financial Officer and Tara Allison as Chief Marketing Officer as it presses on with expansion after acquisitions.

By Mark Tarre • 3 min read • Last month