Branding Stories - Page 13 - FutureFive Australia

Australian Stories

Branding stories

LinkedIn reveals its top Australian tech influencers

LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.

By Sara Barker • 2 min read • Mon, 19th Sep 2016

Dicker Data

Dicker Data leaves NZ to it

Dicker Data rebrands New Zealand's Express Data after successful year of operation, aiming to replicate Australian success.

By Catherine Knowles • 4 min read • Mon, 11th May 2015

Global Stories

Branding stories

Health Technologies

Vertiv ANZ: New name, new brand and newfound focus

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

By Julia Gabel • 2 min read • Tue, 11th Apr 2017

Internet of Things

Avnet has a new look following 'Reach Further' launch

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

By Julia Gabel • 3 min read • Thu, 6th Apr 2017

Phishing

Twitter users beware: Phishers target account verification in latest attacks

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.

By Sara Barker • 3 min read • Wed, 1st Feb 2017

Partner Programmes

Exclusive: What's standing between you and success? Marketing

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

By Catherine Knowles • 4 min read • Fri, 15th Apr 2016

Apps

Custom apps 'transform' Harcourts Real Estate business

Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.

By Heather Wright • 3 min read • Fri, 13th Nov 2015

Apple

Apple works to create seamless retail experience

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.

By Catherine Knowles • 2 min read • Tue, 14th Jul 2015

Samsung

Samsung number one in Asia's eyes

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

By Catherine Knowles • 3 min read • Tue, 23rd Jun 2015

Microsoft

What's the most valuable brand in the world? Apple.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

By Catherine Knowles • 3 min read • Wed, 27th May 2015

Dicker Data

New brand, new promises for Dicker Data New Zealand

Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.

By Heather Wright • 5 min read • Mon, 11th May 2015

Small Business

Belkin launches new products, leveraging new brand strategy

Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.

By Anthony Caruana • 2 min read • Wed, 15th Apr 2015

Cloud Services

Andrew Moss of Atlas Gentech talks distribution and Huawei solutions deal

From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.

By Heather Wright • 5 min read • Fri, 21st Nov 2014

iOS

Acebook drops the F with new News Feed

Facebook unveils a sleek new 'F' News Feed, boasting bigger images, multiple feeds, and mobile consistency to enhance user experience and attract advertisers.

By Staff Writer • 3 min read • Fri, 8th Mar 2013