FutureFive Australia - Consumer technology news from the future

Branding Stories - Page 15

Global Stories

Branding stories

Get social and build your brand
Cloud Services

Get social and build your brand

Building a brand is crucial for small businesses. Discover how personal branding and the right tools can elevate your service or product.

By Staff Writer • 5 min read • Thu, 22nd Mar 2012
The drinks are on Zendesk
Customer Experience

The drinks are on Zendesk

Zendesk's customer engagement strategy includes buying clients drinks, a tactic that aligns with their recent milestone of surpassing 10,000 clients.

By Staff Writer • 2 min read • Tue, 23rd Aug 2011
Welly woes
Intel

Welly woes

Although this month's fail may not qualify as a celebrity fail per say, we think it fits into this category and definitely merits some attention.

By Staff Writer • 3 min read • Fri, 1st Jul 2011
Sitecore Australia Webinar: 7 Metric Musts for Executives
Enterprise Content Management

Sitecore Australia Webinar: 7 Metric Musts for Executives

Sitecore Australia invites business and marketing managers to join a webinar on October 27, exploring critical web analytics metrics with expert Ron Person.

By Staff Writer • 2 min read • Thu, 14th Oct 2010
Maxnet to offer trusted cloud service
Virtualisation

Maxnet to offer trusted cloud service

The New Zealand-owned datacentre and managed services provider has set its sights on becoming the country's leading provider of trusted cloud services.

By Staff Writer • 2 min read • Mon, 26th Apr 2010
Back off logo bashing
Branding

Back off logo bashing

A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.

By Staff Writer • 2 min read • Tue, 20th Oct 2009
Synetek launches MailRevive in NZ
Packet Technologies

Synetek launches MailRevive in NZ

Synetek launches MailRevive in NZ, offering partners a branded on-demand email management system through Packet Technologies. Expected high-margin opportunity.

By Staff Writer • 2 min read • Sun, 1st Jun 2008

Stories from Other Regions

Branding stories

“Words cannot express how much I hate this printer”
Digital Entertainment

“Words cannot express how much I hate this printer”

Kiwi takes extreme dislike to possessed printer in brutally honest Trade Me ad, attracting bids and attention.

By Staff Writer • 3 min read • Mon, 8th Jul 2013
What is a Blog and How do I Get One?
Marketing Technologies

What is a Blog and How do I Get One?

Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online.

By Luigi Cappel • 5 min read • Fri, 24th May 2013
Haddock, Rutherford Challenge
EduTech

Haddock, Rutherford Challenge

<strong>The challenge has gone out for the New Zealand reseller channel to get in behind the Great Adventure Race to Cure Kids.

By Staff Writer • 3 min read • Mon, 1st Oct 2012
Social Media: The next level
Digital Entertainment

Social Media: The next level

The Kardashians continue to define digital narcissism, while debates on ownership of Twitter followers and new value social networks emerge in 2022.

By Staff Writer • 6 min read • Wed, 1st Feb 2012
NZ Post accuses Yellow of online 'brand-jacking'
Google

NZ Post accuses Yellow of online 'brand-jacking'

Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.

By Staff Writer • 2 min read • Tue, 22nd Feb 2011
A digitised world
Marketing

A digitised world

NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.

By Staff Writer • 3 min read • Mon, 1st Mar 2010
Gen-i's new logo matches Telecom's
Cloud Services

Gen-i's new logo matches Telecom's

Gen-i reveals new logo, aligning itself closer to parent company Telecom, and signalling a push into the Australian market.

By Staff Writer • 1 min read • Tue, 27th Oct 2009
New Telecom logo - CONFIRMED
Customers

New Telecom logo - CONFIRMED

Telecom unveils its dynamic new chalk-white star logo at Auckland's Ferry Building with a spectacular light show, marking a bold rebranding.

By Staff Writer • 2 min read • Sat, 17th Oct 2009
Five steps to re-branding
Marketing Technologies

Five steps to re-branding

Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.

By Staff Writer • 9 min read • Fri, 1st Aug 2008