FutureFive Australia - Consumer technology news from the future

Australian Stories

Branding stories

LinkedIn unveils Premium All-in-One for Aussie SMEs
Software-as-a-Service

LinkedIn unveils Premium All-in-One for Aussie SMEs

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

By Shannon Williams • 4 min read • Wed, 18th Feb 2026

Global Stories

Branding stories

Cover Genius names chief revenue officer & marketing head
Digital Transformation

Cover Genius names chief revenue officer & marketing head

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

By Mark Tarre • 3 min read • Thu, 26th Mar 2026
OFX appoints Liz Lord to drive broader business offer
Digital Transformation

OFX appoints Liz Lord to drive broader business offer

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Mar 2026
Adobe adds custom models to Firefly in public beta
Software-as-a-Service

Adobe adds custom models to Firefly in public beta

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
The new world of GEO - are you ready?
Marketing Technologies

The new world of GEO - are you ready?

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

By Pipin Firmansyah • 5 min read • Tue, 17th Mar 2026
Canva unveils Magic Layers to turn flat images editable
Unified Communications

Canva unveils Magic Layers to turn flat images editable

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

By Mark Tarre • 4 min read • Thu, 12th Mar 2026
Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech
Marketing

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

By Fabrizia Roberto • 4 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
MaxContact Australia rebrands as Kaizn in CX advisory pivot
Customer Relationship Management

MaxContact Australia rebrands as Kaizn in CX advisory pivot

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
McLaren extends Dell tech deal to power F1 data push
Storage

McLaren extends Dell tech deal to power F1 data push

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026

Stories from Other Regions

Branding stories

Marketing adds CAD $130.9bn to Canada's GDP, study finds
Data Protection

Marketing adds CAD $130.9bn to Canada's GDP, study finds

Marketing added CAD $130.9bn to Canada's 2024 GDP, supporting 861,500 jobs and rivaling retail and oil and gas in economic heft.

By Karen Joy Bacudo • 4 min read • Thu, 26th Mar 2026
'Pay by Bank' awareness falls as usage soars in UK
Fintech

'Pay by Bank' awareness falls as usage soars in UK

UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026
Tailor Brands adds integrated banking for new US LLCs
Disaster Recovery

Tailor Brands adds integrated banking for new US LLCs

Tailor Brands now lets founders open business bank accounts as they form US LLCs, promising faster launches and integrated money tools.

By Karen Joy Bacudo • 4 min read • Sat, 14th Feb 2026
IT jobs most applied for in UK as salaries outpace rest
Manufacturing

IT jobs most applied for in UK as salaries outpace rest

IT roles top UK job applications as Software Engineer leads with average pay of GBP £61,268, outpacing salaries in other major sectors.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026