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Branding stories

Howatson unveils Plus Also Studios to enhance AI branding
Marketing Technologies

Howatson unveils Plus Also Studios to enhance AI branding

Howatson+Company has unveiled Plus Also Studios, an innovative agency that merges AI technology with creative brand asset production, led by industry experts.

By Catherine Knowles • 3 min read • Fri, 6th Dec 2024

Global Stories

Branding stories

Otterly.AI exits stealth, helping brands monitor AI search
Marketing Technologies

Otterly.AI exits stealth, helping brands monitor AI search

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

By Catherine Knowles • 3 min read • Thu, 26th Dec 2024
Medallia reveals experience management trends for 2025
Data Analytics

Medallia reveals experience management trends for 2025

Medallia predicts that 2025 will see hyper-personalisation, employee empowerment, and AI transforming customer engagement strategies.

By Catherine Knowles • 3 min read • Thu, 26th Dec 2024
Canto launches platform to aid in digital asset management
Digital Transformation

Canto launches platform to aid in digital asset management

Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.

By Catherine Knowles • 2 min read • Thu, 12th Dec 2024
Canva reveals top design trends shaping creativity 2025
Digital Transformation

Canva reveals top design trends shaping creativity 2025

Canva's 2025 Design Trends Report highlights shifts in creativity, revealing emergent styles poised to redefine the aesthetics of professional environments.

By Sean Mitchell • 3 min read • Sat, 23rd Nov 2024
Getty Images enhances AI tools for custom product visuals
Generative AI

Getty Images enhances AI tools for custom product visuals

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
Deel launches White Label & Reseller HR initiatives
Branding

Deel launches White Label & Reseller HR initiatives

Deel has launched White Label and Reseller Programs to offer adaptable HR solutions, enabling firms to utilise global hiring and payroll under their own branding.

By Kaleah Salmon • 3 min read • Mon, 18th Nov 2024
Major brands choose Nasuni to tackle holiday demand
Unified Communications

Major brands choose Nasuni to tackle holiday demand

Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024
JobAdder appoints Fabrice Etienne as Chief Marketing Officer
Software-as-a-Service

JobAdder appoints Fabrice Etienne as Chief Marketing Officer

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

By Imee Dequito • 3 min read • Mon, 4th Nov 2024
On Device study highlights benefits of cross-media ads
Marketing Technologies

On Device study highlights benefits of cross-media ads

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

By Kaleah Salmon • 2 min read • Tue, 29th Oct 2024
Databricks partners with AWS to enhance AI on Mosaic platform
Unified Communications

Databricks partners with AWS to enhance AI on Mosaic platform

Databricks has partnered with Amazon Web Services to boost custom AI model development using AWS Trainium chips, enhancing integration on AWS Marketplace.

By Catherine Knowles • 3 min read • Mon, 21st Oct 2024
LG Electronics ranks 97th in Best Global Brands 2024
Customer Experience

LG Electronics ranks 97th in Best Global Brands 2024

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024

Stories from Other Regions

Branding stories

Ecommpay introduces customisable Payment Page Designer tool
DevOps

Ecommpay introduces customisable Payment Page Designer tool

Ecommpay has unveiled a new Payment Page Designer tool, enabling merchants to personalise payment pages, boosting customer conversion rates significantly.

By Kaleah Salmon • 2 min read • Mon, 20th Jan 2025
Cynthia Gumbert named as Chief Marketing Officer at Litera
Cloud Access Security Broker

Cynthia Gumbert named as Chief Marketing Officer at Litera

Litera has appointed Cynthia Gumbert as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to drive innovation and growth.

By Imee Dequito • 2 min read • Thu, 16th Jan 2025
Yahoo study reveals digital marketing challenges in 2025
Marketing Technologies

Yahoo study reveals digital marketing challenges in 2025

A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.

By Kaleah Salmon • 3 min read • Mon, 11th Nov 2024
UK brands shift to third-party sales amid cost pressures
Financial Systems

UK brands shift to third-party sales amid cost pressures

A recent survey reveals that 57% of UK retailers and brands plan to enhance their third-party selling strategies amid rising operational costs and competition.

By Catherine Knowles • 3 min read • Thu, 31st Oct 2024
Exclusive: AirAsia's CEO applauds Adobe for sparking creativity and brand strategy
Marketing Technologies

Exclusive: AirAsia's CEO applauds Adobe for sparking creativity and brand strategy

AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

By Melania Watson • 4 min read • Fri, 18th Oct 2024