Branding stories - Page 9

Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.

The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.

Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.

LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

Dicker Data rebrands New Zealand's Express Data after successful year of operation, aiming to replicate Australian success.

Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.

Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.

From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.

Facebook unveils a sleek new 'F' News Feed, boasting bigger images, multiple feeds, and mobile consistency to enhance user experience and attract advertisers.

Building a brand is crucial for small businesses. Discover how personal branding and the right tools can elevate your service or product.

Sitecore Australia invites business and marketing managers to join a webinar on October 27, exploring critical web analytics metrics with expert Ron Person.

The New Zealand-owned datacentre and managed services provider has set its sights on becoming the country's leading provider of trusted cloud services.