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CMO stories

Marketers shift from AI experiment to implementation
Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Last month
Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • Last month
Sonatype names new chiefs as AI demand drives growth
Data Protection

Sonatype names new chiefs as AI demand drives growth

Rising demand for secure AI software development has prompted Sonatype to expand its leadership team and scale operations globally.

By Sofiah Nichole Salivio • 3 min read • Last month
Gentrack names three executives to drive growth strategy
Enterprise Resource Planning

Gentrack names three executives to drive growth strategy

The utility software group is tightening its leadership as it pushes its g2 platform into more regulated markets and pursues acquisitions.

By Sean Mitchell • 4 min read • Last month
Newgen named notable vendor in Forrester low-code report
Digital Transformation

Newgen named notable vendor in Forrester low-code report

The listing signals Newgen's push into governed AI development tools as buyers increasingly judge low-code platforms on orchestration, not speed alone.

By Sean Mitchell • 4 min read • Last month
TerraPay & PalWallet partner on stablecoin settlement
Crypto

TerraPay & PalWallet partner on stablecoin settlement

Businesses could gain faster cross-border settlement and wider payout reach as TerraPay links its payment network with PalWallet's stablecoin rails.

By Karen Joy Bacudo • 3 min read • Last month
Sphera promotes Megan Geldman to Chief Marketing Officer
Digital Transformation

Sphera promotes Megan Geldman to Chief Marketing Officer

The appointment gives Sphera an internal marketing leader as it pushes AI-powered messaging to 8,500 customers across 100 countries.

By Sofiah Nichole Salivio • 3 min read • Thu, 28th May 2026
SourseAI strikes New Zealand telecoms deal with 2degrees
Software-as-a-Service

SourseAI strikes New Zealand telecoms deal with 2degrees

The deal gives 2degrees specialist predictive analytics to help lift campaign conversion, curb churn and grow customer lifetime value.

By Sean Mitchell • 4 min read • Wed, 27th May 2026
WARC spots barriers to blending brand & performance
CMO

WARC spots barriers to blending brand & performance

Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 22nd May 2026
Global 2000 downtime costs rise to USD $600 billion
Software-as-a-Service

Global 2000 downtime costs rise to USD $600 billion

Outages are now costing Global 2000 firms USD $600 billion a year, as a single incident can wipe 3.4% off share prices.

By Sofiah Nichole Salivio • 4 min read • Wed, 20th May 2026
Expedia moves ad business under chief marketing officer
Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
Bazaarvoice joins Shopify as Certified Technology Partner
Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • Fri, 15th May 2026
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Thu, 14th May 2026

Stories from Other Regions

CMO stories

Mitel names Ben Macdonald to lead global channel strategy
Unified Communications

Mitel names Ben Macdonald to lead global channel strategy

Replacement demand in business communications is sharpening the value of channel partners as Mitel expands its global partner ecosystem.

By Sofiah Nichole Salivio • 3 min read • Last month
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • Last month
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Last month
Virtana names Daniel Raskin as Chief Marketing Officer
DevOps

Virtana names Daniel Raskin as Chief Marketing Officer

Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 29th May 2026
Oshi Health names Danny Krifcher as President & COO
Health Technologies

Oshi Health names Danny Krifcher as President & COO

The virtual gastrointestinal care provider is widening access nationwide after adding a president and chief operating officer to drive expansion.

By Mark Tarre • 3 min read • Thu, 14th May 2026