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Commercial Strategy stories

Spinning to success: MAAP CFO reveals growth strategy with Annexa
Digital Transformation

Spinning to success: MAAP CFO reveals growth strategy with Annexa

Integrated finance and inventory systems are helping MAAP avoid operational drag as the cycling brand expands across eight countries.

By Annexa • 8 min read • Last month

Global Stories

Commercial Strategy stories

Storm Technology names Conall O'Kane M365 Director
Digital Transformation

Storm Technology names Conall O'Kane M365 Director

The new role puts a seasoned Microsoft specialist in charge of Storm Technology's M365 practice as customers seek tighter governance and compliance.

By Sofiah Nichole Salivio • 3 min read • 4 days ago
Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Last week
Expedia moves ad business under chief marketing officer
Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Last week
Saviynt names new chiefs to drive AI security push
Software-as-a-Service

Saviynt names new chiefs to drive AI security push

The identity security group is sharpening its AI pitch after USD $700 million in funding as it expands globally and adds new leadership.

By Mark Tarre • 4 min read • This month
Growth Catalyst Group names Maia Benson Chief Commercial Officer
Software-as-a-Service

Growth Catalyst Group names Maia Benson Chief Commercial Officer

The appointment aims to sharpen sales and customer strategy as the group expands across consulting, fulfilment and logistics operations.

By Joseph Gabriel Lagonsin • 5 min read • This month
CrowdStrike promotes Adams & launches partner app Jet
Data Protection

CrowdStrike promotes Adams & launches partner app Jet

The cyber security group is leaning harder on partners to drive growth, as its marketplace business rose nearly USD $1.5 billion in fiscal 2026.

By Mark Tarre • 5 min read • This month
EvoluteIQ appoints new chiefs after USD $53 million funding
Manufacturing

EvoluteIQ appoints new chiefs after USD $53 million funding

The hires are intended to help EvoluteIQ convert its USD $53 million investment into faster international growth and stronger customer demand.

By Sofiah Nichole Salivio • 4 min read • This month
ControlUp appoints Tim Freestone after USD $100m ARR
Firewalls

ControlUp appoints Tim Freestone after USD $100m ARR

The workplace software maker is sharpening its AI-driven growth plans as it crosses USD $100 million in annual recurring revenue.

By Mark Tarre • 3 min read • This month
Tessell names McDonough & Carter to executive team
Hybrid Cloud

Tessell names McDonough & Carter to executive team

The appointments come as enterprises race to modernise databases across clouds, with Tessell aiming to cut costs and reduce complexity.

By Sofiah Nichole Salivio • 4 min read • This month
Ricoh launches A3 monochrome printers with cloud tools
Document Management

Ricoh launches A3 monochrome printers with cloud tools

Higher-volume offices gain cloud-linked A3 monochrome printers as Ricoh expands its IM range with stronger security and lower-plastic packaging.

By Sofiah Nichole Salivio • 3 min read • Last month
Adyen adds loyalty software in €750m Talon.One deal
Software-as-a-Service

Adyen adds loyalty software in €750m Talon.One deal

The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.

By Karen Joy Bacudo • 3 min read • Last month
SAS names Deloitte, Microsoft & Intel as partner winners
Data Analytics

SAS names Deloitte, Microsoft & Intel as partner winners

Partners across consulting, cloud and distribution were rewarded for helping SAS expand customer reach and adopt its Viya data and AI platform.

By Mark Tarre • 3 min read • Last month

Stories from Other Regions

Commercial Strategy stories

NCS chief Sam Liew wins Singapore tech leader award
Digital Transformation

NCS chief Sam Liew wins Singapore tech leader award

The award underscores Singapore's push to widen tech hiring as firms race to adopt AI and retrain staff for new digital roles.

By Sean Mitchell • 3 min read • This month
mhance appoints Andy Cowdrill as Chief Revenue Officer
Digital Transformation

mhance appoints Andy Cowdrill as Chief Revenue Officer

The Microsoft partner aims to scale its sales engine and widen its sector reach after SilverTree Equity’s takeover.

By Sofiah Nichole Salivio • 3 min read • Last month
Alchelyst names three senior leaders after Lyra merger
Digital Transformation

Alchelyst names three senior leaders after Lyra merger

The merger drive has prompted a New York office opening and new leadership aimed at sharpening Alchelyst's sales, operations and investor services.

By Sofiah Nichole Salivio • 3 min read • Last month
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Last month