Commercial Strategy stories
Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.
Macquarie Technology names Marija Harris to lead Macquarie Telecom from 2026 as veteran Luke Clifton shifts to a governance-focused director role.
Cloud marketplaces and SaaS are set to transform global IT spend, with Omdia forecasting USD $163 billion marketplace sales by 2030.
Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.
Guidewire appoints Suresh Raman as APAC regional vice president to drive cloud and AI-led sales growth across key Asia Pacific markets.
Jason Disborough will become Chief Commercial Officer for Aon Pacific in 2026, leading commercial strategy and client engagement across Australia and New Zealand.
QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.
Hexaware appoints Eravi Gopan as President and Global Head to steer growth in High Tech, Products, and Platforms sectors globally.
Archer and Emergence Quantum have partnered to develop graphene-based quantum devices, aiming to commercialise innovations in quantum technology and advanced electronics.
TP-Link has named Ben Allcock Vice President - B2B for UK and Ireland to drive growth and lead its largest European B2B team focused on SMEs.
AMD has appointed Sunny Gandhi as Senior Director to lead commercial channel growth and operations across Asia Pacific and Japan.
Waabi appoints Lior Ron, ex-Uber Freight CEO, as COO to spearhead commercial launch of fully driverless trucks this year.
IDeaS Spotlight has won the Skift IDEA Award for data-driven marketing, helping hospitality providers boost revenue through real-time demand insights.
Binance has appointed fintech veteran Matt Poblocki as General Manager for Australia and New Zealand to drive growth in the region's digital asset market.
UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.
Trench Group has cut contract review times by 80%, using AI from Luminance to streamline processes and reduce reliance on its legal team.
Private equity firms are realising that involving data engineers early in strategy boosts insights and value beyond just technical support roles.
Jack Tomson joins Trojan as Chief Growth Officer to accelerate its European expansion and boost direct-to-consumer strategies for FMCG brands.
The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.
Andrew Crawford joins Digital Island as General Manager of Business Development to drive growth and AI-enabled customer solutions from September 2025.