FutureFive Australia - Consumer technology news from the future

Australian Stories

Content Creation stories

Australian marketers expect content demand to surge fivefold by 2027
Customer Experience

Australian marketers expect content demand to surge fivefold by 2027

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

By Melvin Hipolito • 8 min read • Tue, 16th Sep 2025
Exclusive: Fastly's Simon Wistow on AI bots changing the web
Partner Programmes

Exclusive: Fastly's Simon Wistow on AI bots changing the web

AI bots now generate up to 80% of web traffic on some sites, raising major risks for digital businesses over infrastructure strain and content control.

By Melania Watson • 5 min read • Mon, 8th Sep 2025
Exclusive: Autodesk's Daron Green warns of AI 'disintermediation'
Digital Transformation

Exclusive: Autodesk's Daron Green warns of AI 'disintermediation'

Autodesk is harnessing AI to reshape design workflows, boosting productivity and user experience amid rising digital disruption across industries.

By Melania Watson • 5 min read • Mon, 1st Sep 2025
RØDE, Mackie & Lectrosonics add Dante to future audio gear
Content Creation

RØDE, Mackie & Lectrosonics add Dante to future audio gear

RØDE, Mackie and Lectrosonics will add Audinate's Dante technology to upcoming products, enhancing networked audio solutions for global professionals.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025

Global Stories

Content Creation stories

Optimizely unveils platform to streamline AI agent workflows
Data Analytics

Optimizely unveils platform to streamline AI agent workflows

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

By Jed Nykolle Harme • 3 min read • Thu, 11th Sep 2025
AI drives content surge but human creativity sets brands apart
Marketing Technologies

AI drives content surge but human creativity sets brands apart

Bain finds AI boosts media content volume, yet human creativity remains vital for authentic, trusted brands to stand out in a crowded market.

By Melvin Hipolito • 5 min read • Sat, 30th Aug 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Sportian's Piracy Guard blocks 4,500 illegal streams weekly
Digital Transformation

Sportian's Piracy Guard blocks 4,500 illegal streams weekly

Sportian's Piracy Guard blocks over 4,500 illegal streams weekly for Lega Serie A, partnering with META, YouTube and TikTok to combat growing online sports piracy.

By Jed Nykolle Harme • 4 min read • Wed, 27th Aug 2025
SuperWorld & ASI Alliance partner to build virtual real estate
Gaming

SuperWorld & ASI Alliance partner to build virtual real estate

SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.

By Kaleah Salmon • 4 min read • Mon, 25th Aug 2025
Agoda boosts traveller confidence with AI-driven image upgrade
Artificial Intelligence

Agoda boosts traveller confidence with AI-driven image upgrade

Agoda has launched an AI-powered Content Enhancement Tool that upgrades hotel images, helping travellers book with greater confidence and clarity.

By Kaleah Salmon • 3 min read • Mon, 25th Aug 2025

Stories from Other Regions

Content Creation stories

UK firms boost AI privacy but lack strong training & oversight
Data Protection

UK firms boost AI privacy but lack strong training & oversight

Most UK firms have improved AI privacy post-adoption, yet few offer thorough staff training or robust governance, says new Zoho research.

By Shannon Williams • 4 min read • Fri, 12th Sep 2025
UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025
Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark
Marketing Technologies

Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Alibaba unveils Wan2.2-S2V, open-source speech-to-video tool
Artificial Intelligence

Alibaba unveils Wan2.2-S2V, open-source speech-to-video tool

Alibaba has launched Wan2.2-S2V, an open-source speech-to-video model that creates high-quality animated videos from single photos and audio clips.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
New book urges brands to prioritise authentic social media
Customer Experience

New book urges brands to prioritise authentic social media

Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
UK retailers boost AI leadership for resilience amid tough market
Customer Experience

UK retailers boost AI leadership for resilience amid tough market

A new study shows 61% of UK retailers now have AI leadership, using technology to boost resilience amid a decade of falling sales and tough competition.

By Kaleah Salmon • 4 min read • Thu, 21st Aug 2025