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Australian Stories

Content Creation stories

Dropbox Dash updated with smarter search & AI tools in Australia
Storage

Dropbox Dash updated with smarter search & AI tools in Australia

Dropbox Dash introduces smarter search and AI tools in Australia, helping users find and manage workplace content across media and apps efficiently.

By Sean Mitchell • 4 min read • Tue, 29th Apr 2025

Global Stories

Content Creation stories

Kingston unveils memory & storage for future AI advances
Gaming

Kingston unveils memory & storage for future AI advances

Kingston Technology unveils new memory and storage products at COMPUTEX 2025, targeting AI, gaming, enterprise, and aerospace sectors with high-performance solutions.

By Sean Mitchell • 4 min read • Wed, 21st May 2025
Alibaba releases VACE, an open-source AI video editor
Digital Entertainment

Alibaba releases VACE, an open-source AI video editor

Alibaba launches Wan2.1-VACE, an open-source AI model combining video generation and editing, streamlining content creation for various media platforms.

By Jed Nykolle Harme • 3 min read • Thu, 15th May 2025
Sennheiser launches solo Profile Wireless mic with 32-bit float
Digital Entertainment

Sennheiser launches solo Profile Wireless mic with 32-bit float

Sennheiser unveils Profile Wireless 1-channel mic for solo creators, offering high-quality sound and 32-bit float recording from AUD $369.

By Sean Mitchell • 3 min read • Thu, 15th May 2025
Freepik launches AI-powered enterprise service for large firms
EduTech

Freepik launches AI-powered enterprise service for large firms

Freepik launches Enterprise AI plan offering secure, scalable creative tools with centralised controls, legal protections, and unlimited users for large firms.

By Catherine Knowles • 3 min read • Mon, 12th May 2025
Siemens to acquire Wevolver, expanding global engineering reach
Robotics

Siemens to acquire Wevolver, expanding global engineering reach

Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025
Customer support leads global adoption of enterprise generative AI
Digital Transformation

Customer support leads global adoption of enterprise generative AI

IoT Analytics finds customer support leads enterprise generative AI use, with 49% of deployments aiding issue resolution among 530 projects analysed.

By Sean Mitchell • 3 min read • Wed, 30th Apr 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Adobe Express adds AI video tools for easy content creation
Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
Adobe unveils new Firefly app with expanded AI content tools
Marketing Technologies

Adobe unveils new Firefly app with expanded AI content tools

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
AI marketing stacks reshape creativity across global markets
Digital Transformation

AI marketing stacks reshape creativity across global markets

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

By Sean Mitchell • 5 min read • Sat, 19th Apr 2025
L'Oréal adopts AI from Google Cloud to enhance marketing
Digital Transformation

L'Oréal adopts AI from Google Cloud to enhance marketing

L'Oréal is harnessing Google Cloud's AI to revolutionise its marketing, enabling rapid content creation and inspiring localised brand storytelling.

By Sean Mitchell • 3 min read • Thu, 10th Apr 2025
Adobe unveils AI integration plans for creative workflow boost
Marketing Technologies

Adobe unveils AI integration plans for creative workflow boost

Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.

By Melania Watson • 4 min read • Thu, 10th Apr 2025
AI platform Glu launches to streamline ecommerce creativity
Customer Experience

AI platform Glu launches to streamline ecommerce creativity

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

By Shannon Williams • 2 min read • Wed, 9th Apr 2025
Contentful enters DXP market with new AI features, partners
Digital Transformation

Contentful enters DXP market with new AI features, partners

Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.

By Shannon Williams • 3 min read • Fri, 4th Apr 2025
Adobe unveils AI tools to enhance Premiere Pro editing
Marketing Technologies

Adobe unveils AI tools to enhance Premiere Pro editing

Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.

By Sean Mitchell • 2 min read • Thu, 3rd Apr 2025

Stories from Other Regions

Content Creation stories

Singapore SMEs face challenges in digital transformation
Digital Transformation

Singapore SMEs face challenges in digital transformation

A recent TDCX survey reveals that Singapore's SMEs struggle with digital transformation, facing challenges in skills, content creation, and competition.

By Kaleah Salmon • 3 min read • Thu, 10th Apr 2025