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Cricket stories
The state of live sports audiences in Australia
Fri, 29th Aug 2025
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afl
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opinion
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millennials
In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.
Cricket great David Warner makes debut as Veeam extends Seattle Orcas partnership
Thu, 19th Jun 2025
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veeam software
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data resilience
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cricket
Veeam Software has renewed its headline sponsorship of the Seattle Orcas cricket team, extending the partnership through to the 2027 Major League Cricket season.
Cricket Australia unveils AI feature for live match insights
Wed, 12th Feb 2025
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martech
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personalisation
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cdp
Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.
DXC Technology donates laptops to NT primary schools
Fri, 14th Jun 2024
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edutech
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education, learning & training
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digital divide
DXC Technology, in tandem with NT Cricket and the Shell V-Power Racing Team, donates 90 laptops to three Darwin primary schools, enhancing students' digital and STEM learning.
An opportunity for unforgettable fan experiences in Australia
Tue, 19th Mar 2024
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wireless networks
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social media
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wifi
Emerging digital technologies and connectivity hold potential to revolutionise fan experiences and generate new revenue streams for venue owners in Australia.
IWD 2024: Why women are increasingly on the front foot when it comes to sales and cricket
Fri, 8th Mar 2024
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education, learning & training
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strategy
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sales
As part of this year's International Women's Day, Darshana highlights the parallels between cricket and a career in sales and how both rely on teamwork and strategic thinking in order to succeed.
NFTs set to further immerse Australian Cricket fans
Thu, 14th Apr 2022
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crypto
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blockchain
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ar, vr & metaverse
Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust to connect cricket fans globally with NFTs.