Customer engagement stories
Emotional connections key as brands rethink loyalty strategies
Yesterday
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customer engagement
A study of 400 European brands reveals that emotional connections, not just discounts, are crucial for loyalty in an era of membership fatigue.
Financial institutions adopt AI with focus on trust & staff
Yesterday
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customer engagement
Financial firms are embracing AI with a focus on trust, using it to enhance customer service and support staff, not cut jobs, amid growing governance concerns.
Greencross streamlines pet profiles with Boomi integration platform
2 days ago
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customer engagement
Greencross Pet Wellness Company uses Boomi platform to centralise IT and personalise pet profiles across its 250+ Petbarn stores and 140 clinics in Australia.
Sinch predicts fivefold growth in AI-driven digital messaging by 2026
Last week
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customer engagement
Sinch predicts AI-driven digital messaging will grow fivefold by 2026, reshaping customer engagement with smarter, faster, and more secure communications.
Dyson & Raylo boost sustainability with refurbished device plans
Last week
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customer engagement
Dyson and Raylo launch flexible subscriptions for refurbished devices, boosting affordability and sustainability in the UK electronics market.
SALESmanago appoints Phil Draper as CEO to drive global AI growth
Last week
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customer engagement
SALESmanago appoints Phil Draper as CEO to lead global expansion and enhance AI-driven customer engagement on its platform used by 3,600 firms worldwide.
AI & tax intelligence set to transform business compliance by 2026
Last week
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customer engagement
By 2026, AI and tax intelligence will revolutionise business compliance, driving real-time reporting and transforming finance, trade, retail, and hospitality sectors globally.
Innovid unveils AI platform to unify & automate digital advertising
Last week
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customer engagement
Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.
ECI launches AI Agent to streamline eCommerce operations & fraud detection
This month
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customer engagement
ECI launches an AI Agent within its EvolutionX platform to help eCommerce merchants streamline operations, boost revenue, and improve fraud detection in real time.
Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth
This month
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customer engagement
Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.
How human agents can work with AI to elevate contact centre outcomes for customers
This month
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customer engagement
Combining human empathy with AI’s smart automation transforms contact centres, boosting efficiency and delivering personalised customer experiences.
Black Friday shifts to season-long shopping with value focus
This month
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customer engagement
Black Friday is no longer a single-day event, evolving into a season-long shopping period focused on value, wellbeing, and experiences, says new research.
B2B tech CMOs face pressure to prove ROI amid wider remits
This month
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customer engagement
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
UK marketers struggle with brand differentiation as AI rises
This month
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customer engagement
Nearly a third of UK marketers find it tough to differentiate their brands amid rising competition and AI-generated content as 2026 approaches.
Amperity introduces Real-Time Profiles for instant personalisation
This month
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customer engagement
Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.
Kordia to deliver Dialpad’s AI-powered contact centres locally
This month
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customer engagement
Kordia is now a Managed Services Partner to deliver Dialpad’s AI-powered contact centre solutions in New Zealand, enhancing local support and customer engagement.
Beyond the transaction: Top loyalty trends for 2026
Last month
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customer engagement
Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.
Showpad & Bigtincan unite under new CEO to drive AI sales growth
Last month
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customer engagement
Showpad and Bigtincan have merged under new CEO Apratim Purakayastha to lead growth in AI-powered sales enablement across 50 countries.
UK businesses urged to blend agility & discipline for 2026 growth
Last month
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customer engagement
UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.
Zendesk named leader for AI-first customer service by Gartner
Last month
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customer engagement
Zendesk has been named a Leader in Gartner's 2025 Magic Quadrant for CRM Customer Engagement, praised for its AI-first Resolution Platform.