Customer engagement stories - Page 10

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.

Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.

Showpad and Bigtincan have merged under new CEO Apratim Purakayastha to lead growth in AI-powered sales enablement across 50 countries.

Zendesk has been named a Leader in Gartner's 2025 Magic Quadrant for CRM Customer Engagement, praised for its AI-first Resolution Platform.

Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.

QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.

Informatica updates its Intelligent Data Management Cloud with new agentic AI features, enhancing data trust, security and automation for enterprises.

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

Teradata unveils AI Services to help firms move AI from pilots to production, delivering clear ROI with expert guidance and sprint-based deployment.

Nearly one in three consumers have replaced at least one app with an AI assistant, citing greater convenience and faster results, a TELUS Digital survey finds.

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

Canon has launched its Sydney Experience Centre in Macquarie Park, showcasing cutting-edge imaging, printing and business solutions for professionals and creators.

UnifyApps raises USD $50 million to expand its AI platform, aiming to help firms scale enterprise AI with low-code solutions and new leadership.

Australian firms lead globally in AI and observability use, with 87% dedicating more time to innovation, boosting productivity and revenue growth.

PagerDuty appoints Callum Eade as VP of APAC Sales to drive growth after the region's strongest quarterly performance in over three years.

Eagle Eye launches Smart Rewards, a real-time loyalty platform enabling retailers to deliver personalised discounts instantly at checkout, boosting customer engagement.

10x Banking appoints Philip Barnett as Executive Vice Chair to drive strategic growth and global expansion, focusing on Asia Pacific markets.

RDC.AI won Best AI-Powered Platform - Vendor at the Global AI Innovation Awards 2025 for transforming banking with predictive and explainable AI.

Paytronix report reveals restaurant orders are up to four times faster on native mobile apps than web, boosting loyalty and repeat customer purchases.