Customer Journey stories - Page 11
How strategic customer experience technology implementation drives digital transformation success
Fri, 4th Oct 2024
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data analytics
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digital transformation
Strategically implemented customer experience tech is revolutionising digital transformation in Australia and New Zealand, driving efficiency and growth.
Certinia unveils Customer Success Cloud for seamless integration
Fri, 6th Sep 2024
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Certinia has launched its Customer Success Cloud, integrating seamlessly with its existing Professional Services Cloud to enhance collaboration across departments.
MyState Bank modernises digital banking with Backbase platform
Mon, 26th Aug 2024
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crypto
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blockchain
MyState Bank launches a new digital banking platform, developed by Backbase, enhancing personal finance management and security features, to fuel growth.
Survey shows gaps in business' efforts to enhance CX
Wed, 7th Aug 2024
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crm
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Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.
How to optimize your brand's eCommerce site around key online shopping days
Wed, 17th Jul 2024
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data analytics
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cx
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martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
Chris Shayan appointed head of AI at Backbase to lead vision
Wed, 26th Jun 2024
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digital transformation
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cx
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
Medallia named strong performer in Forrester Wave report
Tue, 25th Jun 2024
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martech
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ai
Medallia named a Strong Performer for Customer Analytics Technologies, spotlighting its advanced AI, real-time data processing, and text analytics.
Zoho unveils capabilities to boost customer operations
Fri, 7th Jun 2024
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crm
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devops
Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.
How AI will impact customer loyalty programs
Tue, 28th May 2024
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martech
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personalisation
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
AI seen as key to tackling customer churn in Australian firms
Fri, 24th May 2024
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data analytics
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cx
Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.
Harnessing Ververica Cloud for eCommerce success
Thu, 2nd May 2024
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cx
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martech
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digital footprint
Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise eCommerce and optimise user experience.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
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NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
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martech
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cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
SurveySparrow launches AI features Wings & CogniVue
Fri, 23rd Feb 2024
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cx
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martech
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genai
SurveySparrow, recognised as the world's first chat survey software, is revolutionising customer experiences with the launch of innovative AI features Wings and CogniVue.
Twilio's data report shows AI & quality data key for success
Wed, 21st Feb 2024
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data analytics
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cx
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martech
Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.
Amplitude announces enhancements to its Digital Analytics Platform
Fri, 16th Feb 2024
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data analytics
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cx
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martech
Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.
Amplitude expands Digital Analytics Platform to optimise UX
Wed, 14th Feb 2024
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data analytics
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cx
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martech
Digital analytics firm, Amplitude, is set to expand its platform to aid corporate comprehension of user behaviours and enable customised customer experiences.