Data Platform stories - Page 10

Hallmark has slashed total cost of ownership by up to 60% after revamping its analytics systems with Xoriant, boosting real-time AI-driven decision-making.

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia's car market.

Veeam and HPE strengthen partnership with integrated solutions to enhance data resilience and recovery for enterprises across hybrid and private clouds.

Rapid7 has introduced agentic AI workflows to its MDR platform, boosting SOC speed and accuracy by automating investigations and enhancing threat response.

Cloudera expands its hybrid data platform with AI tools to aid real-time crisis decisions, boosting disaster response and Australia's climate resilience.

HPE and Veeam have expanded their partnership to enhance hybrid cloud data resilience with integrated backup, migration, and cyber threat readiness solutions.

Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.

Hitachi Vantara named Leader and Fast Mover in GigaOm Radar 2025 for AI-optimised storage, highlighting its Hitachi iQ platform's robust AI and ML performance.

DataSentinel has appointed data expert Peter Ward as Strategic Advisor to strengthen its Australian services amid rising demand for specialist data analytics.

Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

Australia must reset its tech agenda post-election, boosting investment and adopting citizen-centric policies to lead in AI and innovation for long-term growth.

Sun World teams up with Semarchy to centralise global data, boosting efficiency and customer insight in its fruit breeding and licensing operations.

Ataccama forms its first Partner Advisory Board with leaders from Deloitte, AWS, and Capgemini to drive data strategy and platform development.

Databricks One launches a code-free AI platform empowering all employees, from executives to frontline staff, to explore data using natural language queries.

Denodo has earned the Snowflake Financial Services Competency, recognising its expertise in secure data management for banking, capital markets, and insurance.

dbt Labs has won Snowflake's 2025 Monetisation Data Cloud Product Partner of the Year award for advancing AI data innovation within the Snowflake ecosystem.

Siemens has integrated Arm's new Zena Compute Subsystems into its PAVE360 platform, accelerating AI-driven software development for automotive design.

Commonwealth Bank has completed one of the Southern Hemisphere's largest AWS data migrations, boosting its AI capabilities with 2,000 models and 157bn data points.

VDURA unveils HyperScaleFlow v11.2, featuring V-ScaleFlow tech to slash AI storage costs and speed up data management on Kubernetes clusters.