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What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Yesterday
SEI appoints AI chiefs to speed up strategy & data
Digital Transformation

SEI appoints AI chiefs to speed up strategy & data

Pressure is mounting on financial firms to turn AI pilots into measurable results as SEI adds new leadership to its data overhaul.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Specsavers & Merkle cut UK query volume by 90%
Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • 2 days ago
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • 2 days ago
Most German firms pilot AI, but few use it in core
Data Analytics

Most German firms pilot AI, but few use it in core

Legacy systems and skills shortages are slowing AI rollouts at large German companies, with only 19% putting it into core processes.

By Joseph Gabriel Lagonsin • 5 min read • 3 days ago
Emergn launches AI advisory for measurable returns
Digital Transformation

Emergn launches AI advisory for measurable returns

Large firms are being pushed to prove AI returns after most enterprise pilots fail to deliver measurable investment gains.

By Sean Mitchell • 4 min read • 3 days ago
Financial firms lag on AI-ready storage, study says
Hybrid Cloud

Financial firms lag on AI-ready storage, study says

Only 10% of banks and asset managers are prioritising AI-ready storage, leaving many to tackle compliance and rising data costs first.

By Karen Joy Bacudo • 4 min read • 3 days ago
Australian retailers face delivery gap as costs rise
Data Analytics

Australian retailers face delivery gap as costs rise

Rising fees and longer free-shipping thresholds are widening the gap between what Australian shoppers want and what retailers promise at checkout.

By Joseph Gabriel Lagonsin • 5 min read • 4 days ago
Financial firms prioritise data growth over AI-ready storage
Data Analytics

Financial firms prioritise data growth over AI-ready storage

Cost pressures are keeping banks focused on storage basics, with just 10% of firms ranking AI-ready platforms as a top priority.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Syniti wins Syensqo data overhaul deal after Solvay split
Digital Transformation

Syniti wins Syensqo data overhaul deal after Solvay split

The deal will help the chemicals group cut migration errors as it consolidates fragmented systems into a single SAP S/4HANA platform.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago
Anthropic says Claude automates 95% of analytics queries
Data Analytics

Anthropic says Claude automates 95% of analytics queries

Routine analytics work is being shifted from data scientists as Anthropic says Claude now handles most queries with about 95% accuracy overall.

By Mark Tarre • 5 min read • Last week
Snowflake launches CoWork & Cortex Training AI tools
Software-as-a-Service

Snowflake launches CoWork & Cortex Training AI tools

The upgrade aims to let employees query data and automate tasks in one governed system, as Snowflake deepens its AI push.

By Mark Tarre • 5 min read • Last week
Snowflake boosts governed data for AI with Iceberg
Data Protection

Snowflake boosts governed data for AI with Iceberg

Customers will be able to query live data across systems with less duplication, as Snowflake expands governance for AI workloads and Iceberg tables.

By Mark Tarre • 5 min read • Last week
Qlik & Starburst join forces on enterprise AI data
Hybrid Cloud

Qlik & Starburst join forces on enterprise AI data

It could help enterprises avoid costly replatforming, as the firms link governed data access with AI tools across distributed systems.

By Mark Tarre • 4 min read • Last week
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • Last week

Stories from Other Regions

Data Strategy stories

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • 4 days ago
Cellhub launches 5G grocery connectivity programme
Unified Communications

Cellhub launches 5G grocery connectivity programme

Stable store links could help grocers curb outages, prioritise tills and gather data across sites as Cellhub rolls out a 5G managed service.

By Sean Mitchell • 5 min read • Last week