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Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025

Stories from Other Regions

Edutainment stories

Meadow Fresh launches fantasy league with real cows
Agricultural Technology

Meadow Fresh launches fantasy league with real cows

Meadow Fresh has launched Fantasy Herd, a Kiwi cow-based fantasy league using live farm data, with players chasing a NZD $20,000 prize.

By Melania Watson • 4 min read • Mon, 9th Feb 2026
Gen Z drives shift from ads to creator-led influence
Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
You're Invited: Conference explores games and learning
Gaming

You're Invited: Conference explores games and learning

Upcoming conference invites educators and the games industry to meet and look to the future of learning, together.

By Matthew Bain • 2 min read • Mon, 19th Jun 2017
Hands-on Review: Osmo Genius Kit for classroom or parenting
EduTech

Hands-on Review: Osmo Genius Kit for classroom or parenting

The Osmo Genius Kit is a very sleek suite of games that players control with an innovative use of the iPad's front facing camera.

By Matthew Bain • 5 min read • Thu, 13th Apr 2017