Firefly Studios Stories

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Firefly Studios stories

Firefly links moving media inventory to VIOOH platform

Advertisers can now buy Firefly’s moving fleet and car-top screens through programmatic out-of-home systems used for static inventory.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026

Marketing Technologies

Adobe adds conversational AI tools to Photoshop, Firefly

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 11th Mar 2026

Software-as-a-Service

Adobe partners with Runway to power pro AI video tools

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

By Sean Mitchell • 4 min read • Fri, 19th Dec 2025

Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025

Marketing Technologies

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025

Digital Transformation

Exclusive: Bosch on blending AI with human creativity

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025

Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025

Marketing Technologies

Firefly's journey from $100 to the Deloitte Fast 50 in just four years

With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.

By Sara Barker • 2 min read • Mon, 14th Jan 2019

Gaming

Armageddon 2017 roundup: The best and worst moments from the show

Auckland Armageddon 2017 dazzled with star-studded guests like Nathan Fillion and Jessica Nigri, but rainy weather and sparse stalls clouded the excitement.

By Jacques-Pierre (JP) Dumas • 4 min read • Tue, 24th Oct 2017