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Firefly Studios stories
Adobe adds conversational AI tools to Photoshop, Firefly
2 days ago
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
Adobe partners with Runway to power pro AI video tools
Fri, 19th Dec 2025
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saas
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martech
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genai
Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
Adobe adds dedicated YouTube Shorts tools to Premiere
Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop
Fri, 21st Nov 2025
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martech
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genai
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ai
Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.
Exclusive: Bosch on blending AI with human creativity
Thu, 30th Oct 2025
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digital transformation
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martech
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llms
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
Exclusive: Adobe's Firefly is to reshape creative pipelines
Thu, 30th Oct 2025
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martech
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personalisation
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cdp
Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Firefly's journey from $100 to the Deloitte Fast 50 in just four years
Mon, 14th Jan 2019
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martech
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deloitte
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marketing
With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.
Armageddon 2017 roundup: The best and worst moments from the show
Tue, 24th Oct 2017
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gaming
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digital entertainment
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cosplay
Auckland Armageddon 2017 dazzled with star-studded guests like Nathan Fillion and Jessica Nigri, but rainy weather and sparse stalls clouded the excitement.
Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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marketing
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smb
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Original Stronhold developers to release Stronghold Crusader 2
Thu, 13th Mar 2014
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gaming
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digital entertainment
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firefly studios
Stronghold Crusader 2 is the long awaited sequel to Stronghold Crusader, a game many consider to be the definitive castle sim.