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Football Stories

Australian Stories

Football stories

Soccer tournament lifts pubs & kit sales in Australia
Data Analytics

Soccer tournament lifts pubs & kit sales in Australia

Australian pubs are seeing extra footfall and kit purchases have surged as live matches spur late-night and early-morning spending.

By Sean Mitchell • 4 min read • Last month
carsales fronts AI voice search in national campaign
Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last month

Global Stories

Football stories

Midea signs five-year sleeve deal with FC Barcelona
Smart Home

Midea signs five-year sleeve deal with FC Barcelona

The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.

By Sofiah Nichole Salivio • 4 min read • Last week
Atos powers Special Olympics USA Games tech services
Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • Last week
Infobip launches PitchMate AI agent for football fans
Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • Last week
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • This month
UpGuard links pirate football streams to offshore betting
Data Protection

UpGuard links pirate football streams to offshore betting

Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Norton warns Britons of World Cup scams this summer
Gaming

Norton warns Britons of World Cup scams this summer

Fans heading to the 2026 FIFA World Cup face ticket, WiFi and booking fraud as criminals target every stage of the trip.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians turn to ChatGPT ahead of Socceroos clash
Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last month
UK Father's Day spending set to hit GBP £1.32 billion
Artificial Intelligence

UK Father's Day spending set to hit GBP £1.32 billion

Last-minute purchases are set to lift UK Father's Day spending to GBP £1.32 billion, with retailers bracing for a surge in courier demand.

By Mark Tarre • 4 min read • Last month
AWS highlights five AI uses in football across leagues
Data Analytics

AWS highlights five AI uses in football across leagues

Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Netskrt to support FIFA World Cup streaming delivery
Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Football stories

World Cup tech draws UK fans' interest in stadium systems
Robotics

World Cup tech draws UK fans' interest in stadium systems

UK supporters are taking a fresh interest in the sensors, cameras and robotic systems quietly shaping match decisions and stadium safety.

By Sofiah Nichole Salivio • 3 min read • Last week
FICO & Chelsea Foundation launch teen money programme
Collaboration

FICO & Chelsea Foundation launch teen money programme

Teenagers at Stamford Bridge are learning budgeting through a football club simulation as FICO begins its first UK financial education push.

By Sofiah Nichole Salivio • 3 min read • Last month
World Cup spending to hit GBP £4.5bn, warns survey
Customer Experience

World Cup spending to hit GBP £4.5bn, warns survey

Retailers face stock shortages as 84% of fans say they will travel for unavailable items, with average losses pegged at GBP £116,836.

By Sofiah Nichole Salivio • 4 min read • Last month
Home broadband traffic jumps as fans stream tournament
Customer Experience

Home broadband traffic jumps as fans stream tournament

Home networks are under more strain as 60% of UK broadband users plan to watch the tournament, mostly from the sofa.

By Sean Mitchell • 4 min read • Last month
Tottenham signs TCS in digital transformation deal
Customer Relationship Management

Tottenham signs TCS in digital transformation deal

Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.

By Sean Mitchell • 4 min read • Last month