Football Stories

Australian Stories

Football stories

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Last week

eCommerce

Bon Charge launches month-long sale on wellness tech

Younger Australians are driving demand for wellness devices as the Sydney brand offers 30% off in a one-day flash sale and 25% for a month.

By Sofiah Nichole Salivio • 4 min read • This month

Data Analytics

Soccer tournament lifts pubs & kit sales in Australia

Australian pubs are seeing extra footfall and kit purchases have surged as live matches spur late-night and early-morning spending.

By Sean Mitchell • 4 min read • Last month

Global Stories

Football stories

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last week

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Last week

eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Last week

Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • This month

Mobile data

O2 extends USA roaming for England fans in tournament

Eligible England supporters in the US can now avoid daily roaming fees on O2 during the rest of the tournament, with credits back to 20 July.

By Sofiah Nichole Salivio • 3 min read • This month

Smart Home

Midea signs five-year sleeve deal with FC Barcelona

The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.

By Sofiah Nichole Salivio • 4 min read • This month

Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • This month

Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • This month

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • This month

Data Protection

UpGuard links pirate football streams to offshore betting

Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.

By Joseph Gabriel Lagonsin • 4 min read • Last month