Gamification stories

Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.

Agoda sponsors Singapore’s #HuntTheMouse treasure hunt from 16 Oct to 14 Dec 2025, with over SGD $1 million in prizes across 600 coins island-wide.

Westfield London will host ‘Wicked: For Good - The Experience’ from Nov 2025, blending immersive storytelling with retail and social engagement during the festive season.

Cyber threats surge with 31% more vulnerabilities in 2024; CIOs urged to prioritise human-centric strategies and AI-driven defences for stronger cybersecurity.

Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.

Dematic launches Connected Workforce Platform to boost warehouse efficiency with real-time insights, device integration, and enhanced staff engagement.

Indosat has introduced an AI-powered Semantic Search in its apps, using Google Cloud’s Vertex AI to personalise service and product recommendations for users.

Task scams have cost jobseekers millions, with Trend Micro warning of a surge in frauds using fake jobs to trick victims into losing thousands of dollars.

Headspace Invaders, a free interactive platform, helps Kiwis aged 12-16 tackle online harm through games teaching resilience and critical thinking.

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

Southern Co-op partners with Lobyco to launch a digital loyalty app featuring games, challenges and personalised rewards across 300 UK stores.

The Oclean X Pro Digital is a sonic electric toothbrush with a touchscreen and app, scoring your brushing to improve dental hygiene for all ages.

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

Singapore's Moneythor launches AI Suite to help banks deliver personalised, proactive banking experiences and boost customer engagement globally.

Australian and New Zealand grocers are set to boost profits and engagement by adopting AI-driven personalisation and loyalty strategies in 2025/2026.

Mintable teams with Singapore's Ministry for a family-friendly NFT Eco Treasure Hunt at the 2025 Youth4Climate Festival to promote sustainability education.

Palo Alto Networks partners with Quitch to launch free, interactive cybersecurity training on a gamified platform using spaced repetition learning techniques.

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

SAS and Epic Games partner to enhance digital twins for manufacturing, helping Georgia-Pacific optimise operations at its Savannah River Mill in real time.

FICO and dacadoo partner to boost life insurance risk assessments using AI, aiming for personalised policies and faster underwriting for insurers globally.