Influencer Marketing stories - Page 2

Shark Beauty's award-winning CryoGlow cooling LED under-eye mask is set to launch in Australia and New Zealand, with a waitlist now open.

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Australian AI Festival 2025 crowns joint startup winners Apate and Lenexa Medical as awards span tools, influencers and creative AI work.

Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

AI is revolutionising retail by automating manual product tasks, enabling faster listings and freeing teams to enhance customer experience and boost sales.