Influencer Marketing stories
Amazon Australia has deployed homegrown AI to expand box-free deliveries, slashing packaging and cutting waste across its network.
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
CEEK names Caroline Mercurio as first Chief Operating Officer as London agency, up 50% in 2025, strengthens leadership amid AI shift.
OpenArt, Fanvue and ElevenLabs launch AI Personality awards as virtual stars chase brands, subscriptions and a GBP £67,000 prize fund.
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.
Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
Two creators set an 11-hour Eid TikTok livestream record on a Jakarta-Yogyakarta journey, stress-testing Indosat's mobile network in real time.
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
Gym booking app SPORTL launches in London after GBP £250,000 pre-seed, offering pay-as-you-train access at 50 studios with no memberships.
SPORTL secures GBP £250,000 pre-seed funding to launch a pay-as-you-train fitness booking app with 50 partner gyms across London.
Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.
EE has opened a new experiential flagship on Oxford Street as part of a GBP £3 million push to expand hands-on tech stores nationwide.