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Australian Stories

Market research stories

Pureprofile unveils AI tool to speed up open-text survey analysis
Artificial Intelligence

Pureprofile unveils AI tool to speed up open-text survey analysis

Pureprofile launches AI tool using NLP to speed and improve analysis of open-text survey responses for global research projects in real time.

By Melania Watson • 3 min read • Tue, 26th Aug 2025

Global Stories

Market research stories

Claude enables instant market research with GWI audience data
Artificial Intelligence

Claude enables instant market research with GWI audience data

Anthropic's Claude now integrates GWI's data, offering instant, bias-checked market research from 3 billion consumers across 50+ countries within AI chats.

By Sean Mitchell • 3 min read • Tue, 4th Nov 2025
Datadog named a Leader in 2025 Gartner Magic Quadrant for DEM
Security Information and Event Management

Datadog named a Leader in 2025 Gartner Magic Quadrant for DEM

Datadog has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking the second consecutive year of recognition.

By Melania Watson • 3 min read • Thu, 30th Oct 2025
Robosen unveils Disney MINI Robots for Toy Story, WALL-E fans
Robotics

Robosen unveils Disney MINI Robots for Toy Story, WALL-E fans

Robosen launches Disney MINI Robots featuring Toy Story and WALL-E, offering programmable, interactive toys in Australia and New Zealand from AUD $199.

By Sean Mitchell • 3 min read • Fri, 26th Sep 2025
Marketers using agentic AI foresee quantum computing's rise soon
Data Analytics

Marketers using agentic AI foresee quantum computing's rise soon

Nearly one-third of marketers using agentic AI expect quantum computing to influence marketing within two years, signalling rapid tech adoption ahead.

By Sean Mitchell • 4 min read • Wed, 24th Sep 2025
Australian marketers embrace AI but face data & trust hurdles
Data Analytics

Australian marketers embrace AI but face data & trust hurdles

Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
Pureprofile offers clients free AI translation & coding tools
Generative AI

Pureprofile offers clients free AI translation & coding tools

Pureprofile now offers clients free AI translation and coding tools via its Hub platform, enhancing data insights without extra costs or manual effort.

By Melvin Hipolito • 3 min read • Wed, 10th Sep 2025
Nearly half of Australians use AI assistants for online shopping
Marketing Technologies

Nearly half of Australians use AI assistants for online shopping

Nearly half of Australians use AI assistants for online shopping, with 78% expecting such tools to become mainstream within a year, says PayPal research.

By Sean Mitchell • 4 min read • Wed, 20th Aug 2025
Qualtrics & PureSpectrum expand partnership for AI market insights
Software-as-a-Service

Qualtrics & PureSpectrum expand partnership for AI market insights

Qualtrics and PureSpectrum expand their partnership to deliver AI-driven synthetic market insights, cutting research time to minutes and halving costs by 2025.

By Shannon Williams • 3 min read • Fri, 8th Aug 2025
Qualtrics & PureSpectrum join forces to enhance synthetic research
EduTech

Qualtrics & PureSpectrum join forces to enhance synthetic research

Qualtrics and PureSpectrum partner to enhance synthetic research, slashing costs and speeding insights for market researchers worldwide.

By Catherine Knowles • 3 min read • Thu, 7th Aug 2025
Publicis Groupe NZ launches unified data intelligence hub
Data Analytics

Publicis Groupe NZ launches unified data intelligence hub

Publicis Groupe NZ has launched a Data Intelligence Hub uniting its agencies to offer integrated data and tech services for local businesses.

By Kaleah Salmon • 3 min read • Thu, 7th Aug 2025
Qualtrics & PureSpectrum partner to speed up synthetic research
Artificial Intelligence

Qualtrics & PureSpectrum partner to speed up synthetic research

Qualtrics and PureSpectrum join forces to slash synthetic research costs by 50%, offering faster, more accurate market insights with AI-enhanced data.

By Melania Watson • 3 min read • Wed, 6th Aug 2025

Stories from Other Regions

Market research stories

Repetitive tasks cost UK finance GBP £179 billion & harm morale
Human Capital Management

Repetitive tasks cost UK finance GBP £179 billion & harm morale

Repetitive tasks in UK finance departments cost businesses GBP £179 billion annually, harming productivity and driving 74% of workers to consider quitting.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
UK marketers shift AI strategies as EU regulation prompts change
Customer Experience

UK marketers shift AI strategies as EU regulation prompts change

Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.

By Jed Nykolle Harme • 3 min read • Fri, 29th Aug 2025
Seventy-two percent of New Zealanders say brands break promises
Customer Experience

Seventy-two percent of New Zealanders say brands break promises

A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.

By Kaleah Salmon • 3 min read • Wed, 20th Aug 2025
NZ export levels remain strong as firms eye UK & Japan growth
Research and Development

NZ export levels remain strong as firms eye UK & Japan growth

Most New Zealand exporters sustained or boosted exports last year, with growing interest in UK and Japan markets amid trade tensions and tariff concerns.

By Melvin Hipolito • 4 min read • Wed, 13th Aug 2025