Marketing strategy stories
Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.
Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
The appointment comes as the ad-tech group steps up its AI push across products used by more than 100,000 people worldwide.
More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.
The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.
Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.
Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.
Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.
The Australian startup is targeting a fast-growing market as marketing teams seek clearer guidance from data rather than more automated content.
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.
The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.
Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.
US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.
App marketers are under pressure to turn rising data volumes and shifting store discovery into faster, clearer client strategy.
Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.