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Marketing strategy Stories

Australian Stories

Marketing strategy stories

How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • Last week
Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Last week
Premium media lifts brand trust, The Trade Desk finds
Marketing

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • This month
First-party data is the new oil: Why Australian businesses can't afford to wait
Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • This month

Global Stories

Marketing strategy stories

Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Yesterday
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • 2 days ago
Opinion: Why PR agencies should budget for publisher support
TechDay

Opinion: Why PR agencies should budget for publisher support

Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.

By Sean Mitchell • 6 min read • 3 days ago
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • Last week
CMOs face pressure from poor internal decision design
Digital Transformation

CMOs face pressure from poor internal decision design

Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Rumblings launches AI platform for marketing decisions
Data Science

Rumblings launches AI platform for marketing decisions

The Australian startup is targeting a fast-growing market as marketing teams seek clearer guidance from data rather than more automated content.

By Sean Mitchell • 5 min read • This month
Consumer use of generative AI rises to 73%, survey finds
Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.

By Joseph Gabriel Lagonsin • 4 min read • This month
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • This month

Stories from Other Regions

Marketing strategy stories

World Cup final half-time show set to shake up ads
Digital Media

World Cup final half-time show set to shake up ads

Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.

By Joseph Gabriel Lagonsin • 5 min read • 3 days ago
Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last week
Yodel Mobile appoints AI Innovation & ASO director
Data Analytics

Yodel Mobile appoints AI Innovation & ASO director

App marketers are under pressure to turn rising data volumes and shifting store discovery into faster, clearer client strategy.

By Sofiah Nichole Salivio • 4 min read • Last week
Apex wins Marketing Team of the Year at Network Group
Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • This month