Marketing strategy stories - Page 12

IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.

The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.

Salesforce recently made their release notes officially available, and there is little doubt that Spring '17 is a big update.

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.