Global Marketing stories
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.
Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.
monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
AI agents set to shape a fifth of online orders by 2027 as enterprises ramp up spend and integration on “agentic commerce” platforms.
Manchester agency Pixel Kicks has delivered a pro bono overhaul of Hideaway Youth Project's website, boosting the Moss Side charity's reach.
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
AI is boosting jobs and returns for many firms, but poor data readiness, governance gaps and shadow tools threaten to stall progress.
Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.
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