FutureFive Australia - Consumer technology news from the future

Marketing Stories - Page 25

Australian Stories

Marketing stories

StackAdapt bolsters Australian team with two senior hires
Digital Transformation

StackAdapt bolsters Australian team with two senior hires

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

By Melvin Hipolito • 2 min read • Fri, 14th Nov 2025
SouthStart 2026 returns to Adelaide, uniting startups & investors
Artificial Intelligence

SouthStart 2026 returns to Adelaide, uniting startups & investors

SOUTHSTART 2026 returns to Adelaide, uniting founders, investors, and innovators across Australia's startup and technology sectors in March.

By Sean Mitchell • 5 min read • Fri, 14th Nov 2025
Australian firms value branding but fail to invest with discipline
Customer Experience

Australian firms value branding but fail to invest with discipline

Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025

Global Stories

Marketing stories

NiCE appoints Arun Chandra as COO to lead AI-first operations
Unified Communications

NiCE appoints Arun Chandra as COO to lead AI-first operations

NiCE has appointed Arun Chandra as COO to lead its AI-first Global Customer Operations, leveraging his experience from Disney and Meta.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025
The Brief unveils AI toolkit to boost agency content output
Marketing Technologies

The Brief unveils AI toolkit to boost agency content output

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

By Sean Mitchell • 3 min read • Wed, 19th Nov 2025
Vevo launches AI-powered ad tools to boost brand targeting
Artificial Intelligence

Vevo launches AI-powered ad tools to boost brand targeting

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
From the Ground Up: Building a Stronger Digital Malaysia
Digital Transformation

From the Ground Up: Building a Stronger Digital Malaysia

Malaysia aims to build an inclusive digital economy by equipping small businesses with affordable communication tools, boosting growth and trust nationwide.

By Jeffri Shahul Hamid • 4 min read • Tue, 18th Nov 2025
Progress Software unveils Sitefinity AI tool for tailored web content
Digital Transformation

Progress Software unveils Sitefinity AI tool for tailored web content

Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Storyblok & OtterlyAI partner to boost AI search visibility
Marketing Technologies

Storyblok & OtterlyAI partner to boost AI search visibility

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

By Catherine Knowles • 3 min read • Tue, 18th Nov 2025
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Google

Pulse Advertising appoints Maximillian Adagio as Senior Director Growth

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
New MTP, KD Global pact eases EU SME expansion to US & Canada
Marketing Technologies

New MTP, KD Global pact eases EU SME expansion to US & Canada

Meet The People and KD Global USA have teamed up to simplify market entry for European SMEs into the US and Canada with a unified service platform.

By Jake MacAndrew • 3 min read • Tue, 18th Nov 2025
Hivekind AI launches PR Agent to streamline B2B media relations
Marketing Technologies

Hivekind AI launches PR Agent to streamline B2B media relations

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
LinkDaddy launches AI-powered backlink report for faster SEO insights
Robotic Process Automation

LinkDaddy launches AI-powered backlink report for faster SEO insights

LinkDaddy launches AI-driven Backlink Strategy Report, slashing SEO analysis time from hours to under an hour for agencies and marketers.

By Sean Mitchell • 3 min read • Fri, 14th Nov 2025

Stories from Other Regions

Marketing stories

Vistar Media strengthens Southeast Asia team with key hires
Marketing Technologies

Vistar Media strengthens Southeast Asia team with key hires

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Amazon Marketing Cloud just got a lot more powerful -- Here's what to know
Marketing Technologies

Amazon Marketing Cloud just got a lot more powerful -- Here's what to know

Amazon Marketing Cloud now offers detailed insights on customer lifetime value, helping brands target new buyers and optimise ad spend beyond just short-term returns.

By Mitsunaga Kikuchi • 5 min read • Tue, 18th Nov 2025
PushON Commerce acquires Pixel Kicks to boost digital services
Marketing Technologies

PushON Commerce acquires Pixel Kicks to boost digital services

Manchester's PushON Commerce has acquired Pixel Kicks, merging expertise to expand digital marketing and eCommerce services across multiple sectors.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025
Indian marketers face confidence gap despite growing AI adoption
Generative AI

Indian marketers face confidence gap despite growing AI adoption

79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.

By Shannon Williams • 4 min read • Fri, 14th Nov 2025