Marketing stories
A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.
This Black Friday, 58% of Australians aim to snap up tech deals, with astrology influencing 31% of shoppers in their purchase decisions.
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
Gallagher Security opens a new office in Southport, Gold Coast, expanding its presence and training facilities across Australia and the wider APAC and IMEA regions.
Mortar AI launches MMM Pulse, a fast, data-light tool giving marketers quick, reliable insights into the true impact of campaigns and channels.
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.
Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.
New Relic has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in this top position.
Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
Nearly all large US firms use AI, yet only half see widespread benefits as integration and impact measurement remain major challenges.
Kilo, formerly Kilo Health, rebrands to back global startups in wellness, beauty, and personal development with funding and operational expertise.
Krenovator launches HastyHire, an AI platform streamlining recruitment with video interviews, bias detection and 70+ language support across global markets.
Gallagher Security raised over USD $7,000 for breast cancer research, more than doubling its initial goal during the Security Meets Solidarity campaign.
Google has launched Ads Advisor and Analytics Advisor, AI tools using Gemini models to help marketers optimise campaigns and gain insights on Ads and Analytics.
Starting from a simple idea in rural NZ, MyTrucking has grown over 11 years into a thriving tech business serving NZ, Australia, and the UK.
Coralogix appoints Chetan Chaudhary as Chief Revenue Officer to lead global sales and AI-driven growth after strong USD $100 million revenue year.
Hotwire Global appoints Grant Toups as Global CEO from January 2026, advancing its AI-driven tech marketing and communications expertise.
Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.