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Australian Stories

Marketing stories

Digital catalogues drive Australian shoppers' store choices
Marketing

Digital catalogues drive Australian shoppers' store choices

Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.

By Melvin Hipolito • 4 min read • Mon, 20th Oct 2025
Australian SMBs embrace AI for advertising despite key challenges
Marketing Technologies

Australian SMBs embrace AI for advertising despite key challenges

Australian SMBs are rapidly adopting AI tools for advertising, aiming to cut costs by 27% and save 7.3 hours weekly despite facing implementation challenges.

By Melvin Hipolito • 3 min read • Thu, 16th Oct 2025

Global Stories

Marketing stories

Jessie Stephens & Froomes lead brand fit in talent index 2025
Marketing

Jessie Stephens & Froomes lead brand fit in talent index 2025

Jessie Stephens tops Australian Talent Index 2025 for tech brand endorsements, while Froomes leads in telecommunications campaigns, reveals survey.

By Kaleah Salmon • 4 min read • Thu, 23rd Oct 2025
Study finds AI creativity tools offer similar results in ads
Marketing Technologies

Study finds AI creativity tools offer similar results in ads

A study reveals popular AI tools yield similarly creative advertising outcomes, highlighting the essential role of human input in marketing innovation.

By Shannon Williams • 4 min read • Thu, 23rd Oct 2025
The inconvenient truth of scaling gaming apps
Gaming

The inconvenient truth of scaling gaming apps

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

By Ridzki Syahputera • 4 min read • Thu, 23rd Oct 2025
Prophet names James Sawyer VP to drive predictive growth in ANZ
Data Analytics

Prophet names James Sawyer VP to drive predictive growth in ANZ

Prophet appoints James Sawyer as VP Sales and Partnerships to boost growth and predictive decision intelligence in Sydney and Brisbane markets.

By Sean Mitchell • 3 min read • Thu, 23rd Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
Glass Atlas launches in UK & Ireland after four-way agency merger
Digital Transformation

Glass Atlas launches in UK & Ireland after four-way agency merger

Glass Atlas has launched in the UK and Ireland, merging four agencies into one 180-strong team to offer integrated digital marketing and commerce services.

By Catherine Knowles • 3 min read • Fri, 17th Oct 2025
AI apps & short-form dramas drive new mobile growth trends
Gaming

AI apps & short-form dramas drive new mobile growth trends

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

By Shannon Williams • 4 min read • Fri, 17th Oct 2025
Coveo enhances AI for Agentforce with context passthrough tools
Customer Experience

Coveo enhances AI for Agentforce with context passthrough tools

Coveo has enhanced AI support on Agentforce with custom context passthrough tools, boosting response accuracy and accelerating issue resolution for enterprises.

By Jed Nykolle Harme • 3 min read • Thu, 16th Oct 2025
Cloudinary surpasses three million users & launches creators hub
Unified Communications

Cloudinary surpasses three million users & launches creators hub

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

By Jed Nykolle Harme • 4 min read • Thu, 16th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025

Stories from Other Regions

Marketing stories

Becky Lim appointed Chief Sales Officer at Plaza Premium Group
Customer Experience

Becky Lim appointed Chief Sales Officer at Plaza Premium Group

Becky Lim has been appointed Chief Sales Officer at Plaza Premium Group, tasked with leading global sales and driving growth across its airport hospitality services.

By Melvin Hipolito • 3 min read • Wed, 22nd Oct 2025
AI-powered tools reshape the Canadian holiday shopping journey
Artificial Intelligence

AI-powered tools reshape the Canadian holiday shopping journey

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025
Sales & marketing now most in-demand jobs as IT roles drop
Marketing Technologies

Sales & marketing now most in-demand jobs as IT roles drop

Sales and Marketing jobs top UK demand with 56 adverts per 1,000, overtaking IT roles that have seen a 41% drop in postings over three years.

By Kaleah Salmon • 3 min read • Fri, 17th Oct 2025
Social media & AI drive riskier holiday shopping in the UK
Artificial Intelligence

Social media & AI drive riskier holiday shopping in the UK

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
Graphic design tops New Zealand freelance roles amid AI growth
Artificial Intelligence

Graphic design tops New Zealand freelance roles amid AI growth

Graphic design leads New Zealand's freelance jobs despite AI growth, as demand for creatives and tech specialists surges in 2024, says global report.

By Shannon Williams • 4 min read • Wed, 15th Oct 2025