The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
RIA on MarTech & Cloud Services
Reltio introduces AI-powered Customer 360 Data Product
This month
Forrester Research on MarTech & Cloud Services
Ardonagh Advisory integrates Mendix to speed up digital...
Last month
Gartner Peer Insights on MarTech & CDP
Semarchy reports 50% revenue growth in EMEA, posing com...
Last month
IoT Analytics on MarTech & Cloud Services
Denodo esteemed as Leader in Enterprise Data Fabric by ...
Last month
Gartner Peer Insights on MarTech & Cloud Security
Sysdig lauded as Strong Performer in Gartner's CSPM Too...
Last month
Featured news
About Software
Exclusive: How Fluent Commerce is shaking up the OMS in...
Last week
About Leadership
Titans of Tech - Ameya Talwalkar of Cequence Security
Last month
About IT services
Exclusive: How Rimini Street continues to innovate with...
Last month
About Collaboration
Must read report by Sitecore & Deloitte unveils power o...
Tue, 27th Feb 2024
About Cloud Services
Exclusive: How Amdocs is powering CSPs in the B2B telec...
Mon, 12th Feb 2024
Expert columns
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
2 days ago
By Kelvin Chaffer of Lifecycle Software
The rise of the brand centric approach in the MVNO mark...
3 days ago
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Last week
By Staff Writer of Safeguard Global
Accelerate global growth with an agile HR strategy
Last week
By Janice Chan of Nexxen
Four ways Automatic Content Recognition data unlocks ad...
This month
More expert columns
By Sumit Bansal of BlueVoyant
The rising threat of search engine ad abuse
This month
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
This month
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
This month
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
This month
By Robert Woolfrey of Twilio
How voice recognition technology can transform customer...
Last month
By Christina Kosmowski of LogicMonitor
What does ‘AI-first’ actually mean to business success?
Last month
Recent news
About Digital Media
Adobe unveils innovative Firefly Image 3 AI model at MA...
Yesterday
About Photoshop
Adobe unveils advanced creative control in fresh Photos...
Yesterday
About Software-as-a-Service
Laserfiche's growth driven by restructured partner prog...
2 days ago
About Customer service
Manhattan Associates boosts retail with omni channel up...
2 days ago
About Customer Experience
SmartBear boosts API design with Stoplight tool integra...
3 days ago
More expert columns
By Christina Kosmowski of LogicMonitor
What does ‘AI-first’ actually mean to business success?
Last month
By Martyn Riddle of Verint
Three reasons contact centres are embracing Open CcaaS
Last month
By Nicola Stewart of Projectworks
25 ways to build and retain trust with your clients
Last month
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Last month
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Last month
By Brooke Eddie of LoanOptions.ai
IWD 2024: To facilitate advancement in equality, we mus...
Last month
Video interviews
Discussing Online marketing
Video: 10 Minute IT Jams - An update from Pixis with Ha...
Fri, 17th Nov 2023
Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Amperity with...
Tue, 17th Oct 2023
Discussing Content Management System
Video: 10 Minute IT Jams - An update from Storyblok wit...
Thu, 28th Sep 2023
Discussing Printing
Video: 10 Minute IT Jams - An update from Ricoh Austral...
Tue, 5th Sep 2023
Discussing Commerce Systems
Video: 10 Minute IT Jams - An update from Fluent Commer...
Fri, 21st Jul 2023
Even more expert columns
By Brooke Eddie of LoanOptions.ai
IWD 2024: To facilitate advancement in equality, we mus...
Last month
By Teresa Sperti & Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Last month
By Olivia Wagner of Proposition
IWD 2024: The neuroscience behind storytelling
Last month
By Kam Kaila of IT By Design
IWD 2024: Who defines you as a woman
Last month
By Natalie Barrett of Dynatrace
IWD 2024: Why inclusion needs to be more than just a no...
Last month
By Katie Acheson of Batyr
IWD 2024: Empowering Women’s Mental Health Through Digi...
Last month
By Kate Musgrove of Bazaarvoice
IWD 2024: Count her in: Invest in women. Accelerate pro...
Last month
By Penelope Barton of Crimson Global Academy
IWD 2024: AI as your child's new study buddy and guide
Last month
By Ange Nash of AA Insurance
Looking ahead and breaking the glass ceiling through se...
Last month
By Immy Ewbank of Visualsoft
IWD 2024: Marketing to women: Combining intuition and t...
Last month
More news
About Integration
UPI speeds up new business strategy with BPA Platform i...
3 days ago
About Customer Experience
Aryza Group announces strategic partnership with Dotdig...
3 days ago
About Machine learning
Kore.ai unveils enhanced AI platform to optimise busine...
3 days ago
About Government
Chatbot market set to surge to $4.9 billion by 2033 say...
3 days ago
About Developers
Global Processing boosts efficiency with New Relic AI p...
Last week
Even more news
About Productivity
Adobe reveals new AI-powered mobile app, Adobe Express
Last week
About Data Science
Databricks sees 70% growth in EMEA amidst enterprise de...
Last week
About Customer Experience
SAP Emarsys unveils revolutionary AI Product Finder ami...
Last week
About Productivity
SAS Viya leads GenAI market with boosts to productivity...
Last week
About Business Intelligence
Deltek introduces Dela, an AI-powered tool to transform...
Last week
Job moves
Move at Microsoft
Qualtrics appoints Gurdeep Singh Pall as AI Strategy Pr...
Last week
Move at Mastercard
Conferma welcomes fintech expert Kriya Patel as Non-Exe...
Last week
Move at PayPal
Luke Trayfoot joins Brite Payments as new CCO
Last week
Move at SAP
AlphaSense doubles ARR to $200m & appoints new CMO
This month
Move at PayPal
Zepto appoints Colin Baines as new Chief Commercial Off...
This month
Other guides
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