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Mobile Apps Stories - Page 8

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Mobile Apps stories

UGC & interactive ads drive major gains for mobile app installs
Generative AI

UGC & interactive ads drive major gains for mobile app installs

User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.

By Catherine Knowles • 4 min read • Thu, 10th Jul 2025
Verdane partners with Guardsquare to boost mobile security growth
DevOps

Verdane partners with Guardsquare to boost mobile security growth

Verdane has partnered with Guardsquare to expand its mobile app security services globally, addressing rising cyberthreats with enhanced products and growth strategies.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025
Liftoff unveils AppRefinery for app insights & market trends
Gaming

Liftoff unveils AppRefinery for app insights & market trends

Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.

By Catherine Knowles • 3 min read • Fri, 13th Jun 2025
Apple unveils design overhaul & new AI tools for developers
Large Language Models

Apple unveils design overhaul & new AI tools for developers

Apple has unveiled Liquid Glass design and AI-powered developer tools across its platforms, including Xcode 26 and a new Foundation Models framework.

By Sean Mitchell • 4 min read • Tue, 10th Jun 2025
Apple unveils iOS 26 with Liquid Glass, smarter features & redesign
Gaming

Apple unveils iOS 26 with Liquid Glass, smarter features & redesign

Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.

By Shannon Williams • 4 min read • Tue, 10th Jun 2025
Moloco & Xiaomi join forces to boost global ad targeting
Marketing Technologies

Moloco & Xiaomi join forces to boost global ad targeting

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

By Catherine Knowles • 3 min read • Wed, 4th Jun 2025
Diligent strengthens ethics tools with Vault's AI compliance tech
Risk & Compliance

Diligent strengthens ethics tools with Vault's AI compliance tech

Diligent has acquired Vault, enhancing its GRC platform with AI-powered ethics and compliance tools to strengthen global misconduct reporting and investigations.

By Sean Mitchell • 2 min read • Fri, 23rd May 2025
Google unveils new Gemini AI app features, launches paid plans
Generative AI

Google unveils new Gemini AI app features, launches paid plans

Google has launched new features for its Gemini AI app, including free Gemini Live and advanced tools via paid plans priced at USD $19.99 and $249.99 monthly.

By Sean Mitchell • 6 min read • Thu, 22nd May 2025
AdsAdvisor introduces platform for app marketing analytics
Gaming

AdsAdvisor introduces platform for app marketing analytics

AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.

By Jed Nykolle Harme • 4 min read • Tue, 13th May 2025
Retailers boost performance with personalisation & new tech
Digital Transformation

Retailers boost performance with personalisation & new tech

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Marketers embrace privacy, with 50% of users opting into tracking
Marketing Technologies

Marketers embrace privacy, with 50% of users opting into tracking

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025

Stories from Other Regions

Mobile Apps stories

Glance launches AI shopping hub on Samsung phones in US
Generative AI

Glance launches AI shopping hub on Samsung phones in US

Glance has launched a USD $200 million AI shopping hub on Samsung phones, letting 50 million US users visualise and buy outfits from their lock screen.

By Jed Nykolle Harme • 3 min read • Thu, 5th Jun 2025
More than half of UK consumers abandon brands over bad apps
Customer Experience

More than half of UK consumers abandon brands over bad apps

Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
WithU partners with Sir Mo Farah to launch global running app
Payment Technologies

WithU partners with Sir Mo Farah to launch global running app

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

By Kaleah Salmon • 4 min read • Fri, 2nd May 2025
WaveMaker & AT&T launch influencer app studio for wireless MVNOs
Customer Experience

WaveMaker & AT&T launch influencer app studio for wireless MVNOs

WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.

By Catherine Knowles • 3 min read • Wed, 30th Apr 2025
WaveMaker unveils app studio for influencer-branded MVNO apps
Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025
Tinder brings experimental AI dating game to UK iOS users
Artificial Intelligence

Tinder brings experimental AI dating game to UK iOS users

Tinder has launched The Game Game in the UK, an AI-powered chat experience letting users practise dating skills with GPT-4o on iOS devices.

By Shannon Williams • 3 min read • Thu, 17th Apr 2025