Rebrand Stories - Page 2

Australian Stories

Rebrand stories

MUFG secures three-year premier deal with Sydney Swans

MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.

By Mark Tarre • 3 min read • Mon, 23rd Feb 2026

Data Protection

Purcell Partners rebrands as Lextech in lending push

Australian mortgage law firm Purcell Partners has rebranded as Lextech, signalling a sharper focus on technology alongside its legal services for lenders.

By Sean Mitchell • 3 min read • Thu, 5th Feb 2026

Digital Transformation

Fujifilm rebrands to boost digital services in Australia

FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.

By Kaleah Salmon • 2 min read • Thu, 13th Mar 2025

Rebrand

Australian fintech Tic:Toc rebrands to Tiimely highlighting growth in enterprise sector

Australian fintech Tic:Toc rebrands as Tiimely, illustrating growth in their enterprise business accounting for 40% of total revenue.

By Imee Dequito • 3 min read • Mon, 20th Nov 2023

Power / Energy

Gentari extends into renewable energy market following rebrand

Gentari officially rebranded renewable energy solutions provider WIRSOL Energy, following the completion of its full acquisition in February 2023.

By Catherine Knowles • 3 min read • Thu, 14th Sep 2023

Global Stories

Rebrand stories

Customer Relationship Management

MaxContact Australia rebrands as Kaizn in CX advisory pivot

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026

Customer Relationship Management

Hype & Dexter rebrands to Avidly APAC in ANZ shift

Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026

Unified Communications

Author-it unveils brand refresh & AI-focused roadmap

Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 22nd Jan 2026

Unified Communications

Global Cloud Xchange rebrands to FLAG with new focus

Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.

By Catherine Knowles • 3 min read • Thu, 3rd Apr 2025

Health Technologies

OneAdvanced integrates Australian software to boost growth

OneAdvanced has successfully integrated three Australian software firms, launching six portfolios to drive growth and enhance customer value across ANZ.

By Melania Watson • 2 min read • Thu, 6th Jun 2024

Health Technologies

November sees 29% surge in ransomware attack victims

November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.

By Shannon Williams • 4 min read • Wed, 20th Dec 2023

Data Analytics

Messaging tech pioneer Known rebrands as Kudosity in strategic shift

Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.

By Imee Dequito • 3 min read • Thu, 16th Nov 2023

Financial Literacy

Lista unveils new branding and focus on personal finance

Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.

By Staff Writer • 3 min read • Wed, 11th Oct 2023

Stories from Other Regions

Rebrand stories

Customer Experience

Tradesman Saver targets digital pros with new brand

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026

Digital Transformation

Wagepoint rebrands & ramps up remote hiring in Canada

Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 6th Feb 2026

Digital Transformation

Doorly raises GBP £600,000 to expand UK home services

Doorly secures GBP £600,000 to accelerate its shift from barber-booking app to nationwide on-demand home services marketplace.

By Kaleah Salmon • 4 min read • Thu, 5th Feb 2026

Data Analytics

Bizcap Canada relaunch brings new portal & pricing

Bizcap Canada relaunches under global Bizcap brand with new broker portal, revamped pricing and faster finance approvals for SMEs.

By Mark Tarre • 3 min read • Mon, 19th Jan 2026

Clean technologies

Transact Payments rebrands as TransactPay to mark new chapter

Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.

By Kaleah Salmon • 3 min read • Tue, 11th Jun 2024