Retail media Stories - Page 3

Global Stories

Retail media stories

Zoom Media & airtango expand fitness screens in DACH

Advertisers can now reach more than 5,000 gym screens across Germany, Austria and Switzerland as the tie-up widens cross-border media buying.

By Mark Tarre • 3 min read • Last month

Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Signage

QSIC launches dashboard for in-store ad performance

Retailers can now tie in-store ads to sales in real time, as QSIC seeks to make supermarket media easier to measure and buy.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 29th May 2026

Data Analytics

Pattern launches Pi AI engine for eCommerce brands

The platform gives brands real-time, audited automation across marketplaces, with human approval required for some actions and millions already completed.

By Sean Mitchell • 4 min read • Tue, 26th May 2026

Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Sat, 23rd May 2026

Data Analytics

Pattern launches Pi AI engine for eCommerce brands

Brand partners can now automate pricing, content and inventory checks across major marketplaces as Pattern rolls out its Pi system.

By Mark Tarre • 4 min read • Fri, 22nd May 2026

Software-as-a-Service

Koddi partners Wolt Ads on German programmatic launch

Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.

By Sofiah Nichole Salivio • 4 min read • Thu, 21st May 2026

Visual effects

Vistar study finds 3D boosts digital out-of-home awareness

Brand awareness in digital out-of-home rose sharply when ads used 3D, with Vistar Media finding a 67% lift over static formats.

By Sean Mitchell • 3 min read • Thu, 21st May 2026

Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 21st May 2026

eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Wed, 20th May 2026

eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026

Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026

Software-as-a-Service

Publicis to acquire LiveRamp for USD $2.167bn in cash

The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.

By Mark Tarre • 6 min read • Tue, 19th May 2026

Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 19th May 2026

Stories from Other Regions

Retail media stories

Data Privacy

KERV.ai appoints Joshua Koran as Chief Product lead

The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Scaling media operations for the ad-first era

Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.

By Jay Kulkarni • 4 min read • Last month

Advertising Technologies

InMarket expands Basis tie-up for retail media tools

Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.

By Mark Tarre • 4 min read • Last month