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Search engines stories

Elsevier expands LeapSpace & sets up AI advisory board
Generative AI

Elsevier expands LeapSpace & sets up AI advisory board

Researchers now have access to a larger peer-reviewed library in LeapSpace, as Elsevier seeks to bolster trust with independent oversight.

By Joseph Gabriel Lagonsin • 4 min read • This month
Cloudflare lets sites block AI training but keep search
Data governance

Cloudflare lets sites block AI training but keep search

Website owners can now stop their content being used to train AI models without disappearing from search results, Cloudflare said.

By Sean Mitchell • 4 min read • Last week
In Marketing We Trust hires Expedia search veterans
Generative AI

In Marketing We Trust hires Expedia search veterans

The hires strengthen the agency's push into AI-driven search as brands face shifting discovery habits and tougher technical demands.

By Sofiah Nichole Salivio • 3 min read • This month
Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • This month
Infrastructure communications failures are putting major projects at risk
Artificial Intelligence

Infrastructure communications failures are putting major projects at risk

Poor public understanding can derail even fully funded projects if support, trust and political backing fail to keep pace with the build.

By Mark Devlin • 5 min read • Last month
Pead: AI search transition reshaping corporate reputation
Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • Last month
YachtWorld launches in ChatGPT to woo early buyers
Digital Transformation

YachtWorld launches in ChatGPT to woo early buyers

Buyers can now move from broad yacht questions in ChatGPT to YachtWorld listings, as brokers seek visibility earlier in the sales funnel.

By Sean Mitchell • 4 min read • Last month
HG Insights launches AI software review monitoring
Software-as-a-Service

HG Insights launches AI software review monitoring

B2B software vendors could lose shortlist spots unless they can see how AI search engines describe their products, HG Insights says.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Search engines stories

Britons turn to AI for finance advice as much as parents
Digital Transformation

Britons turn to AI for finance advice as much as parents

A survey of 2,000 adults suggests AI is overtaking friends and media as a source of money help, despite lingering doubts over accuracy.

By Karen Joy Bacudo • 4 min read • This month
M11 Labs launches AI commerce trust platform & OpenMarket
Marketing Technologies

M11 Labs launches AI commerce trust platform & OpenMarket

Brands risk being overlooked by AI shopping agents after M11 Labs found 47% of skincare brands lacked independently verifiable evidence.

By Karen Joy Bacudo • 4 min read • Last week
When crisis communications create a second workplace crisis
Risk & Compliance

When crisis communications create a second workplace crisis

Poor communication can deepen the fallout from a workplace incident, leaving employees, families and regulators without timely, accurate updates.

By Mark Devlin • 5 min read • This month
What reCommerce data can tell us about consumer demands
eCommerce

What reCommerce data can tell us about consumer demands

Sales data from a Korean reCommerce platform show cultural moments can revive long-discontinued items and expose demand before retail catches up.

By Jaewha Choi • 5 min read • Last month
Adobe says AI travel traffic to US sites jumps 119%
Digital Transformation

Adobe says AI travel traffic to US sites jumps 119%

Travellers are increasingly starting searches with AI, and travel sites that are hard for models to read may miss out on bookings.

By Sean Mitchell • 4 min read • Last month
AdvisorFinder launches AI visibility tool for advisers
Data Analytics

AdvisorFinder launches AI visibility tool for advisers

Financial advisers risk being overlooked as clients increasingly use generative AI and search engines to pick firms, the company says.

By Karen Joy Bacudo • 4 min read • Last month
Centeca launches ChatGPT plugin for UK car listings
Software-as-a-Service

Centeca launches ChatGPT plugin for UK car listings

The tool could steer shoppers straight to independent dealers, as AI searches reshape how UK buyers find and finance cars online.

By Sofiah Nichole Salivio • 3 min read • Last month
AI search answers vary widely across major platforms
Software-as-a-Service

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • Last month
UK firms face GBP £525m revenue risk from old content
Digital Transformation

UK firms face GBP £525m revenue risk from old content

Outdated web pages and poor product data could erode customer trust and leave large UK businesses exposed to GBP £525 million in lost revenue.

By Mark Tarre • 5 min read • Last month
AI search shift leaves products invisible to shoppers
Data governance

AI search shift leaves products invisible to shoppers

Retailers risk losing shoppers to AI answers as poor product data leaves items absent from recommendations and search clicks fall.

By Mark Tarre • 4 min read • Last month