Social Media stories
Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.
Parents are urged to understand evolving emoji codes in kids' online chats to boost digital safety and guide open conversations amid rising online risks.
RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.
Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.
Research finds Facebook, WhatsApp, and TikTok most privacy-invasive, while Discord tops the list for safeguarding user data and resisting AI training use.
BYRDLI and San Francisco Travel launch real-time campaign where creators share unscripted city experiences, allowing travellers to book trips directly via Travel Clubs.
Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
Gen Z demands instant replies within 15 minutes and prefers social shopping on apps like Instagram and TikTok, pushing retailers to adopt AI and automation.
Adobe forecasts US online holiday spending to reach a record USD $253.4 billion in 2025, up 5.3%, with mobile shopping and AI playing key roles.
Two-thirds of UK parents support a government plan to limit children's social media use to two hours daily, amid rising concerns over screen time.
Over half of UK shoppers find retail communications too generic, with 60% calling them irrelevant, highlighting a need for personalised experiences across channels.
A survey shows 68% of Indians encountered phishing scams last year, amid growing concerns over AI-driven cyber threats and weak security habits.
Despite 72% of NZ small business owners hitting milestones, many avoid celebrating due to Tall Poppy Syndrome, impacting morale and wellbeing.
Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.
UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.
YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.
Marketers face resource strains but turn to authentic content and AI to boost social media engagement, says PhotoShelter's 2025 report of 400 US marketers.
European consumers show cautious optimism towards AI easing Black Friday shopping, with 44% positive but 40% concerned over data privacy and personalisation.
Only 18% of UK teens learn about insurance in school, sparking calls for education reforms to boost young people's financial literacy and career prospects.