Sports Technology (SportsTech) stories

Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.

EFM launches iPhone 17 cases with D3O tech in Australia, blending top impact protection and 99% recycled materials for eco-conscious users.

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari’s racing cars this season.

Netball Victoria won the 2025 Qlik ANZ Digital Transformation Award for overhauling its data strategy, boosting insights for 119,000 participants across Victoria.

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.

The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.

Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

Oakley and Meta have launched Meta Vanguard AI glasses, offering athletes performance insights, a POV camera, and fitness app integration for high-intensity sports.

Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.

Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

Premier Sports Network partners with Alcatraz to enhance stadium security using facial biometric authentication, improving safety and access worldwide.

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.

CatchCorner teams up with Google to offer instant online bookings for sports venues across major North American cities via Google Search and Maps.

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

Zhik will supply technical uniforms for volunteers and staff at the 2025 Canoe Slalom World Championships in Penrith, extending its Paddle Australia partnership.