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Sports Technology (SportsTech) Stories

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Sports Technology (SportsTech) stories

Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream
Wearables

Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream

Consumers seeking faster recovery are putting cryotherapy chambers, once reserved for elite athletes, to the test as studios open to the public.

By Lovan • 6 min read • This month

Global Stories

Sports Technology (SportsTech) stories

Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Last week
BT unveils Euro 2028 football poem with Frank Skinner
Network Infrastructure

BT unveils Euro 2028 football poem with Frank Skinner

Supporters could see faster mobile service at Euro 2028 venues as BT ties its tournament push to network upgrades and eSIM plans.

By Sean Mitchell • 4 min read • Last week
Enterprise Ireland brings Irish sports tech to Oceania
Wearables

Enterprise Ireland brings Irish sports tech to Oceania

Irish sports tech firms are targeting teams and venues across Australia and New Zealand as Enterprise Ireland steps up a regional push.

By Joseph Gabriel Lagonsin • 4 min read • Last week
ServiceNow unveils Otto & expands AI Control Tower
Digital Transformation

ServiceNow unveils Otto & expands AI Control Tower

The move aims to help enterprises govern AI tools across clouds and systems as they wrestle with rising risk, complexity and automation.

By Sofiah Nichole Salivio • 5 min read • This month
Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • This month
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • This month
Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE
Human Capital Management

Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE

The switch is meant to cut downtime and sharpen data flows across factory, office and trackside operations under Formula 1's cost cap.

By Joseph Gabriel Lagonsin • 4 min read • Last month
HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Last month
Coach Logic wins Australia & Ireland contracts for SAM
Digital Entertainment

Coach Logic wins Australia & Ireland contracts for SAM

New contracts in Australia and Ireland give the Edinburgh sports tech group a foothold in coach analytics as bodies seek cheaper, consistent review.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Sports Technology (SportsTech) stories

Flashscore named UK's fastest sports results platform
Data centers

Flashscore named UK's fastest sports results platform

A UK fan survey found 46% rate the app quickest for sports scores, as demand grows for live data services alongside broadcasts.

By Sean Mitchell • 3 min read • This month
Liverpool FC expands SAS partnership for fan marketing
Data Protection

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Doctrine Skincare wins AxisBIC investible company award
Wearables

Doctrine Skincare wins AxisBIC investible company award

Seven start-ups sought EUR 9.5 million at a Cork investor event as AxisBIC said demand for early-stage technology funding is rising.

By Kaleah Salmon • 4 min read • Last month
Carbery CogniMed, Love Better win UCC IGNITE awards
EduTech

Carbery CogniMed, Love Better win UCC IGNITE awards

The showcase highlighted early-stage ventures tackling clinical delays, relationship support and school safety as finalists pitched to investors and local firms.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Areto founder Jacqueline Comer wins global AI safety award
Email Security

Areto founder Jacqueline Comer wins global AI safety award

The award lifts Areto’s profile as it expands software that has blocked more than 229,000 fraud attempts and illegal streams in a year.

By Joseph Gabriel Lagonsin • 5 min read • Last month
RFU appoints Capgemini as digital transformation partner
Digital Transformation

RFU appoints Capgemini as digital transformation partner

Players, volunteers and supporters in England are set for smoother rugby services as the RFU hands Capgemini day-to-day digital operations.

By Sofiah Nichole Salivio • 3 min read • Last month