FutureFive Australia - Consumer technology news from the future

TikTok stories - Page 6

Img 0a9v23k2rdd1y3iavgotqsgp

AI adoption soars as APAC social media teams face resource gaps

Wed, 15th May 2024
#
ai
#
ai models
#
instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
Img ylicsr5hn8tc5hja5yjllxjo

TikTok to join content authenticity initiative in fight against deepfakes

Fri, 10th May 2024
#
edutech
#
martech
#
education, learning & training
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
Img wdpar5dktpjfvi9gykbdbyif

Australian digital habits dissected in new Global Digital Report

Tue, 7th May 2024
#
martech
#
social media
#
online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
Img g4h8z9zxfy4nr8ltrat04elu

AI & ML form critical defence against digital deception

Thu, 25th Apr 2024
#
data analytics
#
email security
#
ai
AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.
Img ajtghlwsnpjlg1uz13ooxpk5

Adobe reveals new AI-powered mobile app, Adobe Express

Fri, 19th Apr 2024
#
martech
#
digital entertainment
#
genai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
Img ogmsc8fwxmxoae3bpnl6x207

Celigo teams up with TikTok Shop to boost ecommerce efficiency

Thu, 18th Apr 2024
#
cx
#
martech
#
cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
Img jwpioqs2a3fv7b5vtbdqdtvd

Digital brand building overtakes performance-only marketing

Wed, 17th Apr 2024
#
google
#
branding
#
online marketing
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
Img aekt1wddhuttdpa2gfao83e9

The appeal of live streaming to grow online communities

Wed, 20th Mar 2024
#
digital entertainment
#
video
#
streaming
Live streaming heightens online engagement, outpacing TV shows in views, with its raw, unfiltered content and real-time audience interaction, becoming a prime avenue for growing virtual communities.
Img kmvrv8ccpramn7olreiodivx

Omnichannel customer journey gains momentum in Australia, study reveals

Thu, 29th Feb 2024
#
cx
#
martech
#
ai
Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.
Img ubqhhk1jsmmvmibi8tjxw75s

Australians spend more time on social media, TikTok leads the way

Wed, 21st Feb 2024
#
gaming
#
martech
#
digital entertainment
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
Img narg6rtt9nhcmoafzjebfldy

Tech giants to fight AI deception in global elections

Tue, 20th Feb 2024
#
martech
#
data privacy
#
ai
Leading tech firms including Adobe, Amazon and Google commit to battling the misleading use of AI in global elections at Munich Security Conference.
Collage  9 (2)

KnowBe4 expands APAC team with two new sales leaders

Thu, 15th Feb 2024
#
zendesk
#
knowbe4
#
lazada
Security firm KnowBe4 hires Joe Gillett and Philip Tnee to lead sales in the Asia-Pacific, bolstering its presence amid regional growth.
Img fxzl9xswu03pnyoiv7cw5cwq

New TikTok & Adobe Express integration streamlines video creation

Wed, 14th Feb 2024
#
martech
#
content creation
#
adobe stock
TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.
Img sqe5ufx4ofejezoormdbcgyx

TikTok trends reveal top voice assistant hacks for optimal use

Tue, 6th Feb 2024
#
google
#
siri
#
hands-free
A surge in searches for voice assistant tricks by 304% sparks TikTok tech savants from FatJoe to reveal top hacks - enhancing user experiences.
Img 3hvvasaeewekcmwrkg0lcosn

Safer Internet Day: CTO underlines risk to young web users

Mon, 5th Feb 2024
#
firewalls
#
breach prevention
#
cybersecurity
On Safer Internet Day, WatchGuard's CTO Corey Nachreiner calls for enhanced online safety awareness, emphasising the threat of AI privacy concerns.
Img jdwwdv6uiyie9bm2vyabj63b

Global social media users surpass 5 billion mark, reports Digital 2024

Wed, 31st Jan 2024
#
instagram
#
social media
#
whatsapp
Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
Img tclq8ry49fd6rpgp17lykyto

Instagram influencer marketing expected to hit USD $22 billion by 2025

Mon, 22nd Jan 2024
#
martech
#
youtube
#
instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
Img jobe7nrzbpdjssyxh05h0jww

HubSpot and TikTok form strategic alliance to boost Australian business growth

Thu, 11th Jan 2024
#
crm
#
data analytics
#
martech
Tech giants HubSpot and TikTok partner in Australia to simplify lead capture and acquisition for businesses, aiming to turbocharge local growth.
Img fnaphtzptgghc9gzbbryoj1n

Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Mon, 18th Dec 2023
#
hyperscale
#
public cloud
#
it automation
Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.
Img xzi28vjmcgd8czxtrav6eyve

Content creators earn $700m across social media platforms in 2023

Sat, 16th Dec 2023
#
youtube
#
instagram
#
social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.